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Tuscan Wines are on the Rise


Date: 05/06/14

The global success of wines from Tuscany shows no signs of slowing down
by Lisa Shara Hall

Although the complete 2013 figures have not been released yet, the initial forecasts by Toscana Promozione shows that for the first time foreign trade for Tuscan wines could reach €743.7 million ($1,027 billion). The Regional Agency’s estimate takes into account the export figures for the first nine months of 2013 (up with a jump of six percent from 2012 for the same period) and the historical trend of the final quarter of the year, which usually accounts for 30 percent of total annual exports.

Over the past decade, foreign trade in Tuscan wines has risen by 63 percent in terms of value, only recording two negative trends during the economic and financial crisis of 2008-2009. Overall the Tuscan wine exports grew 46 percent during the period of 2009 to 2013.

The United States is Tuscany’s number one market. It is twice the value of the next export market in place; Germany.

China jumped from the number eight position for Tuscan wine exports to number seven, edging out France. China’s export numbers grew 37.5 percent and Hong Kong’s grew by 27.5 percent over the past year.

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