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Mendocino Wine Company Announces Moniker Wines


Date: 03/24/14

PRESS RELEASE

Napa, CA – Mendocino Wine Company, owned by the Thornhill family and based in Mendocino, California, has announced the release of Moniker, a new line of premium wines that includes Chardonnay, Pinot Noir and Cabernet Sauvignon.

The name Moniker and the triangle logo were chosen to pay tribute to the three generations of Thornhills who brought this wine to fruition. “My family created Moniker from the ground up,” states Chase Thornhill, senior brand manager for Mendocino Wine Co. “We started by putting exceptional wine in the bottle, and continued with a world class package design. Our family is committed to bringing these wines to fine wine shops and restaurants across the U.S.”

Moniker wines are sourced exclusively from the Mendocino County Appellation, including the Thornhill family’s estate, La Ribera Vineyards, a pristine vineyard located on the Russian River, and premium vineyards located in Anderson, Potter and Redwood Valleys. The wine style is bold and rich; the Chardonnay is aged sur lies, the Pinot Noir is delicate but expressive, and the Cabernet is dominance refined.

“I’m proud that I had a hand in producing the Moniker wines,” says winemaker Mark Beaman. “We created them with the idea of crafting the highest-quality wines possible.” Priced in the $20-$25 category, Moniker’s elegant iron-gray label and gold triangle logo were well-received by a nationwide quantitative study against successful brands in the same category.

“Our family has created a legacy in Mendocino County,” says Tom Thornhill, proprietor of Mendocino Wine Co. “Three generations of Thornhills share a passion for crafting exceptionally bold and rich wines with a philosophy to leave things better than we find them; this includes doing what is right for the land as well as for the employees and community that work alongside us. Moniker represents this legacy.”

About Mendocino Wine Company

Formed in 2004, the Mendocino Wine Co. (MWC) owns and operates Parducci Wine Cellars, Mendocino’s oldest winery, as well as Paul Dolan Vineyards, Sketchbook and Wines That Rock, among others. The Thornhill family continues the tradition of making award-winning wines using sustainable wine growing and land use practices.

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