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Marc Mondavi and His Wine Brand, The Divining Rod, Take Drought Relief to the Next Level by Supporting charity: water


Date: 03/24/14

The Divining Rod kicks off donation in honor of World Water Day this March 22, 2014

PRESS RELEASE

Napa, CA, March 21, 2014— In honor of World Water Day, Marc Mondavi and his wine brand, The Divining Rod, announced a new campaign and donation to support charity: water, a nonprofit organization that brings clean and safe drinking water to people in developing countries. Mondavi, a part-time water diviner or dowser, had been assisting farmers in California during the drought when he decided to take his passion for water to a world stage by supporting charity: water.

“charity: water is an incredible organization with a goal to end the water crisis and help the more than 800 million people on this planet who don’t have access to clean, safe water,” said Marc Mondavi, proprietor of The Divining Rod Wines. “I am excited to support them and their efforts to provide clean water to those who are most in need.”

As part of the campaign, Mondavi and his family’s company, C. Mondavi & Family, have made a donation to charity: water and have set up a donation page at http://my.charitywater.org/TheDiviningRod-WWD14 to allow others to donate as well. In addition, Mondavi hopes to continue to support charity: water through other promotions throughout the year with his wine brand, The Divining Rod.

Mondavi launched The Divining Rod Wines in 2012 in honor of his abilities as a water dowser. Using divining rods to locate underground water sources, Mondavi has helped vintners and farmers throughout California find water sources. The divining rods channel the energy of the diviner to give an indication of positive or negative response, location or directionality of the water.

“As a farmer myself, I understand how essential water is to any type of crop,” says Marc Mondavi. “People may not believe in dowsing but if you ask any farmer who has used a dowser they will tell you how well they work.”

About The Divining Rod

The Divining Rod Wines are owned an operated by C. Mondavi & Family, a family-owned business that has thrived for generations to produce fine wines for a variety of occasions and consumers. Built on a foundation of family values, hard work and European winemaking traditions, the winery offers a portfolio of wines for special occasions and everyday gatherings of family and friends. Day to day operations are handled by co-Proprietors Marc Mondavi and Peter Mondavi Jr., both sons of legendary Napa Valley wine icon Peter Mondavi Sr. who serves as the company’s President and CEO. The family is now proudly welcoming members of the fourth generation to the business, continuing a legacy started almost 70 years ago and setting a foundation for generations to come. For more information visit, TheDiviningRod.com, twitter.com/TheDiviningRod @TheDiviningRod, facebook.com/TheDiviningRod and pinterest.com/TheDiviningRod.

About charity: water
charity: water is a nonprofit organization bringing clean and safe drinking water to people in developing countries. In seven years, charity: water has funded more than 11,000 water projects that will bring clean, safe drinking water to 4.1 million people in 22 countries. 100 percent of all public donations go directly to the field and we prove every project with GPS coordinates on Google Maps. For more information visit, charitywater.org, twitter.com/charitywater @charitywater and facebook.com/charitywater.

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