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New Positioning, Package For Hahn SLH Estate Wines

Date: 02/03/14

Redesigned Label Reinforces Santa Lucia Highlands as Top Pinot Noir, Chardonnay Growing Region
by Press Release

img 1SOLEDAD, Calif. – February 3, 2014 – Hahn Family Wines is promoting the Santa Lucia Highlands appellation with a bold and elegant packaging change to its flagship Hahn estate wines. Starting with the 2012 vintage, the labels of Hahn SLH Pinot Noir and Hahn SLH Chardonnay will have the initials ‘SLH’ as the predominant feature. The changes represent the winery’s ongoing commitment to its long-time home.

“Our Hahn SLH Pinot Noir and Chardonnay embody the Santa Lucia Highlands’ distinct character, and we wanted to raise awareness of the appellation from which these extraordinary wines originate,” said Philip Hahn, second-generation vintner and CEO of Hahn Family Wines. “It’s the location of our vineyards that makes the Hahn SLH wines special.”

Other refinements on the new label include changing Hahn’s emblematic rooster (the word ‘hahn’ in German means ‘rooster’) from red to a gold foil. The new package will begin to ship by mid-February and will be in wine shops later in the month. Hahn SLH Pinot Noir retails for $35 and Hahn SLH Chardonnay sells for $25.

Many wine lovers are discovering what the Hahn family has known for decades: Santa Lucia Highlands (SLH) grows phenomenal Pinot Noir and Chardonnay. Hahn family patriarch Nicolaus (Nicky) Hahn saw the land’s potential early and purchased SLH property—located in Monterey County—in the late 1970s. Today, SLH is consistently named as one of the top Pinot Noir-growing appellations by the likes of Wine Enthusiast and USA Today.

While Nicky Hahn knew SLH deserved recognition, he wanted wine lovers to acknowledge the region as well. So he spearheaded efforts to establish SLH as an American Viticultural Area, a status it achieved in 1991, to designate the wine grape-growing region known for its distinct geographic and climatic features.

Hahn SLH wines are truly estate wines. Hahn grows 100 percent of the fruit for its Hahn SLH Pinot Noir and Hahn SLH Chardonnay in its Santa Lucia Highlands estate vineyards, makes the wine at the estate winery and also ages it there in small French oak barrels before bottling it on site. Hahn SLH Pinot Noir offers soft tannins along with delicious plum and cherry aromas and flavors. SLH Chardonnay is rich and layered, with silky notes of golden apple, mango and buttered toast. Both are available at fine wine shops across the country or at

SLH has favorable weather that includes cool afternoon winds from nearby Monterey Bay, high exposure to sunshine and a long and dry growing season. All contribute to fruit that develops layered flavors, attractive tannins and deep color.

While the mountain range on which the appellation sits stretches for 100 miles, SLH itself measures 12 miles long and has only 5,900 acres of vineyards.

The Hahn family farms four vineyards—Smith Vineyard, Lone Oak Vineyard, Doctor’s Vineyard and Hook Vineyard—in the Santa Lucia Highlands. The family’s vineyard acreage, more than 650 acres, totals roughly 10 percent of SLH’s wine grape plantings.

“When my parents first purchased land in the Santa Lucia Highlands and began making wine, the region was relatively undiscovered,” Hahn said. “That has changed as my family, along with other vintners, has crafted wines that beautifully reflect the appellation. Today, the Santa Lucia Highlands are renowned for Pinot Noir and Chardonnay.”

About Hahn Family Wines
Hahn Family Wines is a family-owned winery located in the Santa Lucia Highlands (SLH) appellation of Monterey County, California. Founders Nicolaus (Nicky) and Gaby Hahn purchased land in Monterey County in the late 1970s and have made wine in SLH since 1980. Early on, Nicky Hahn saw the wine grape growing potential of SLH, and in 1988 he spearheaded efforts to establish SLH as an American Viticulture Area. Today, Hahn Family Wines owns one of the largest shares of planted vines in the region, equaling more than 650 SLH vineyard acres that range in elevation from 200 to 1,200 feet. The vineyards offer a diverse selection of terroir for growing Pinot Noir, Chardonnay and other grape varieties. Hahn Family Wines include Hahn SLH Estate, Hahn Winery, Lucienne and Smith & Hook.

For more information, visit Like Hahn Family Wines at or follow Hahn on Twitter at @HahnWines.

Media Contact
Ben Palos, Benson Marketing Group, 707-254-1167,

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