- Homepage for the Wine Industry

New Positioning, Package For Hahn SLH Estate Wines

Date: 02/03/14

Redesigned Label Reinforces Santa Lucia Highlands as Top Pinot Noir, Chardonnay Growing Region
by Press Release

img 1SOLEDAD, Calif. – February 3, 2014 – Hahn Family Wines is promoting the Santa Lucia Highlands appellation with a bold and elegant packaging change to its flagship Hahn estate wines. Starting with the 2012 vintage, the labels of Hahn SLH Pinot Noir and Hahn SLH Chardonnay will have the initials ‘SLH’ as the predominant feature. The changes represent the winery’s ongoing commitment to its long-time home.

“Our Hahn SLH Pinot Noir and Chardonnay embody the Santa Lucia Highlands’ distinct character, and we wanted to raise awareness of the appellation from which these extraordinary wines originate,” said Philip Hahn, second-generation vintner and CEO of Hahn Family Wines. “It’s the location of our vineyards that makes the Hahn SLH wines special.”

Other refinements on the new label include changing Hahn’s emblematic rooster (the word ‘hahn’ in German means ‘rooster’) from red to a gold foil. The new package will begin to ship by mid-February and will be in wine shops later in the month. Hahn SLH Pinot Noir retails for $35 and Hahn SLH Chardonnay sells for $25.

Many wine lovers are discovering what the Hahn family has known for decades: Santa Lucia Highlands (SLH) grows phenomenal Pinot Noir and Chardonnay. Hahn family patriarch Nicolaus (Nicky) Hahn saw the land’s potential early and purchased SLH property—located in Monterey County—in the late 1970s. Today, SLH is consistently named as one of the top Pinot Noir-growing appellations by the likes of Wine Enthusiast and USA Today.

While Nicky Hahn knew SLH deserved recognition, he wanted wine lovers to acknowledge the region as well. So he spearheaded efforts to establish SLH as an American Viticultural Area, a status it achieved in 1991, to designate the wine grape-growing region known for its distinct geographic and climatic features.

Hahn SLH wines are truly estate wines. Hahn grows 100 percent of the fruit for its Hahn SLH Pinot Noir and Hahn SLH Chardonnay in its Santa Lucia Highlands estate vineyards, makes the wine at the estate winery and also ages it there in small French oak barrels before bottling it on site. Hahn SLH Pinot Noir offers soft tannins along with delicious plum and cherry aromas and flavors. SLH Chardonnay is rich and layered, with silky notes of golden apple, mango and buttered toast. Both are available at fine wine shops across the country or at

SLH has favorable weather that includes cool afternoon winds from nearby Monterey Bay, high exposure to sunshine and a long and dry growing season. All contribute to fruit that develops layered flavors, attractive tannins and deep color.

While the mountain range on which the appellation sits stretches for 100 miles, SLH itself measures 12 miles long and has only 5,900 acres of vineyards.

The Hahn family farms four vineyards—Smith Vineyard, Lone Oak Vineyard, Doctor’s Vineyard and Hook Vineyard—in the Santa Lucia Highlands. The family’s vineyard acreage, more than 650 acres, totals roughly 10 percent of SLH’s wine grape plantings.

“When my parents first purchased land in the Santa Lucia Highlands and began making wine, the region was relatively undiscovered,” Hahn said. “That has changed as my family, along with other vintners, has crafted wines that beautifully reflect the appellation. Today, the Santa Lucia Highlands are renowned for Pinot Noir and Chardonnay.”

About Hahn Family Wines
Hahn Family Wines is a family-owned winery located in the Santa Lucia Highlands (SLH) appellation of Monterey County, California. Founders Nicolaus (Nicky) and Gaby Hahn purchased land in Monterey County in the late 1970s and have made wine in SLH since 1980. Early on, Nicky Hahn saw the wine grape growing potential of SLH, and in 1988 he spearheaded efforts to establish SLH as an American Viticulture Area. Today, Hahn Family Wines owns one of the largest shares of planted vines in the region, equaling more than 650 SLH vineyard acres that range in elevation from 200 to 1,200 feet. The vineyards offer a diverse selection of terroir for growing Pinot Noir, Chardonnay and other grape varieties. Hahn Family Wines include Hahn SLH Estate, Hahn Winery, Lucienne and Smith & Hook.

For more information, visit Like Hahn Family Wines at or follow Hahn on Twitter at @HahnWines.

Media Contact
Ben Palos, Benson Marketing Group, 707-254-1167,

Subscribe to Daily news Email

FREE Wine Business Daily News delivers the industry's top stories emailed to you from our editorial team.

most popular daily news links

latest used barrels

- used barrels  •  Mar 30, 2015 at 9:07AM PDT
- used barrels  •  Mar 26, 2015 at 11:00AM PDT
- used barrels  •  Mar 25, 2015 at 12:57PM PDT
- used barrels  •  Mar 24, 2015 at 6:31PM PDT

latest real estate

- real estate  •  Mar 25, 2015 at 8:44AM PDT
- real estate  •  Mar 24, 2015 at 12:02PM PDT
- real estate  •  Mar 19, 2015 at 3:21PM PDT
- real estate  •  Mar 19, 2015 at 1:14PM PDT
- real estate  •  Mar 17, 2015 at 9:46AM PDT

latest used equipment

- used equipment  •  yesterday at 7:01PM PDT
- used equipment  •  yesterday at 11:02AM PDT
- used equipment  •  Mar 30, 2015 at 4:16PM PDT
- used equipment  •  Mar 30, 2015 at 12:12PM PDT
- used equipment  •  Mar 30, 2015 at 11:29AM PDT

latest services & supplies

- services & supplies  •  yesterday at 4:21PM PDT
- services & supplies  •  yesterday at 10:37AM PDT
- services & supplies  •  Mar 30, 2015 at 1:16PM PDT
- services & supplies  •  Mar 30, 2015 at 11:40AM PDT
- services & supplies  •  Mar 30, 2015 at 6:39AM PDT

industry events

Search Events:

Copyright© 1994-2015 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.