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WBM's Popular Varietal Focus Series Comes to Life At WiVi Central Coast Symposium and Tradeshow


Date: 01/23/14

Taste nine Grenache wines and discuss them with the winemakers who made them.

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(Paso Robles, CA)—Grenache is a variety that’s quickly becoming one of the Central Coast’s most popular Rhône varietals. This year at WiVi Central Coast, the Central Coast's Wine and Viticulture Symposium and Tradeshow, taking place March 19-20 at the Paso Robles Event Center, you’ll have an opportunity to taste and compare the differences between Grenache made in the French and Spanish styles from Sonoma, Sierra Foothills and Central Coast appellations. You will also be able to discuss these wines and how they were made with the winemakers who made them.

On March 19, during the Enology Breakout session from 3 to 4 p.m., you can participate in the tasting and discussion of WBM's ninth Varietal Focus, which will feature Grenache. This tasting brings to life Wine Business Monthly's popular Varietal Focus Series, published twice a year in the January and September issues.

For each article, contributing writer/winemaker Lance Cutler selects a varietal, picks three regions known for that variety and invites three winemakers from each region to participate in discussing their vineyard and winemaking practices and taste and critique each other's wines.

Winemakers on the panel include:

  • Central Coast: Bob Lindquist, Qupé Winery; Craig Jaffurs, Jaffurs Wine Cellars; and Mikael Sigouin, Beckmen Vineyards.
  • Sonoma County: Steve Edmunds, Edmunds St. John; Greg Stach, Landmark Vineyards; and Anne and Michael Dashe, Dashe Cellars.
  • Sierra Foothills: Chris Pittenger, SkinnerVineyards; Tracey and Jared Brandt, Donkey and Goat Winery; and Chuck Mansfield, Four Fields Wines.

To sign up for this session, you will need to register for the Two-Day Premium Pass ($275) or the Wednesday Premium Pass ($225) or the Two-Day Student Premium Pass ($125) package that includes the Varietal Focus Tasting (the Varietal Focus packages are highlighted in green to make them easier to identify). Prices are based on early bird purchase. Prices go up after March 1. Register here.

About WiVi Central Coast:

WiVi, brought to you by Wine Business Monthly and Precision Ag Consulting, is a wine industry conference and trade show focused on the Central Coast. It features a one-day trade show and two days of concurrent sessions focusing on regional viticulture, enology and wine marketing topics that are essential to keeping your business on top of today’s competitive wine market.

The seminars will feature today’s industry leaders addressing current topics relevant to grape growing, wine production and marketing on the Central Coast. The trade show will bring suppliers from across the nation that want to showcase their products and services at a time and place that’s convenient and accessible for California wine grape growers and winemakers.

At WiVi, you’ll hear about cutting-edge research, and receive product and service information at the sessions and on the trade show floor.

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