Wine Entrepreneurship Returns to Sonoma State
The complexity of tending to a vineyard or producing wine often overwhelms entrepreneurs looking to start a winery, or other small business in the industry. The focus of wine entrepreneurship is to provide principals of small wine businesses (or those who aspire to enter the industry) with the space and the time to reflect on their vision. It will aid them in developing a business path for a profitable new product, new business or a career in the wine industry.
Over eight weeks, participants in the program will be exposed to key aspects of the wine business, including the regulatory climate for making and selling wine, financial frameworks to develop a vineyard and winery or create a virtual brand and different models for profitability. Industry leaders and veterans will describe their experiences and lessons learned. By the end of the course, participants will have the tools and framework to critically evaluate the competitive landscape and make decisions on a course of action.
Advance registration is recommended as the enrollment in this program is strictly limited to 25 students.
“This class is amazing. With Anisya’s experience teaching business strategies and owning a small, boutique winery, her materials, exercises, and tools are exactly what growing wineries need. We used the business plan that we created in the class to apply for a larger line of credit following the huge 2012 harvest. Our banker was very impressed,” said Jeanette Tan, accountant, Kokomo Winery, Dry Creek Valley
The Wine Entrepreneurship Certificate will be led by Anisya Thomas Fritz, Ph.D.
Anisya Thomas Fritz, Ph.D., is a proprietor of Lynmar Estate, a family-owned producer of ultra-premium Pinot Noir and Chardonnay, where she serves as the director of marketing and consumer sales. She is also co-founder of the Fritz Institute, a not-for-profit organization that works on improving the system of humanitarian aid and disaster relief around the world, and LynnCo Supply Chain Solutions, a logistics provider, where she is the CEO and chairman of the board.
The author of numerous articles on competitive strategy, international entrepreneurship, and humanitarian relief, Dr. Fritz has published in leading journals such as the Harvard Business Review, Strategic Management Journal, and the Journal of International Business Studies.
Previously, Dr. Fritz was an associate professor at Florida International University in Miami and a visiting professor at the Stockholm School of Economics in Stockholm, Sweden. She received her B.A. at Loyola College in Maryland and her M.S. and Ph.D. at Virginia Tech in Blacksburg, Virginia.
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