Winebusiness.com - Homepage for the Wine Industry

Switzerland wine market Landscape 2013


Date: 11/06/13

Lower-alcohol wines could play a key role in stimulating the sluggish Swiss market, according to a Wine Intelligence report.

Although on a per-capita basis Switzerland remains one of the top five nations on earth for wine consumption, sales have fallen slightly in recent times. And Wine Intelligence research has detected some worrying trends that suggest growth is far from guaranteed in the immediate future.

The regular wine consumers questioned in the 2013 Vinitrac survey are, on the whole, slightly less interested in wine than they were in 2012. They are less likely to take risks and more likely to stick to wines they know, and a growing proportion of drinkers believe wine is an expensive beverage. Fewer say they are buying wine from specialist shops.

But there has been growth in lower-alcohol wine sales. In a country of 4.4 million regular wine drinkers, Wine Intelligence has found that 1.5 million can already be classed as lower-alcohol wine consumers, and another 720,000 classed as potential buyers.

The interest in the sector is largely spurred on by concerns about drinking and driving, and a desire to stay healthy and “in control”.

Wine Intelligence, in its 2013 Switzerland Landscape report, also suggests that sparkling wine represents an opportunity that is not fully tapped. The category, which is already experiencing modest growth, is led by Champagne and Prosecco.

The Swiss market as a whole is dominated by red wine and by domestic products. About three quarters of wine drinkers say they have consumed Swiss wine during the past six months.

Richard Halstead, chief operating officer of Wine Intelligence, says: “The Swiss wine market is one of many across the world which can be categorised as ‘established’. This means there is very little scope for major growth.

"But we’re far from pessimistic about Switzerland’s prospects. Its consumers are among the most eager wine drinkers on the planet, so if there’s a slight falling-away in enthusiasm, it doesn’t signal a crisis."

“However, consumer behaviour is never static in any market and we’re seeing a real surge in interest in lower-alcohol wines. These are appealing to a growing number of health-conscious consumers and it seems likely they will play an increasingly important role in the lives of Swiss wine drinkers."

Report details:

Switzerland Wine Market Landscape 2013 is published by Wine Intelligence and available from the Wine Intelligence Reports Shop, priced at GBP 2500 / USD 4000 / EUR 3000 / AUD 4250 or 5 Report Credits.

Further details about the report can be found here.
Requests for purchase should be directed to reports-shop@wineintelligence.com

For full details on the methodologies used in Wine Intelligence research, please contact ali@wineintelligence.com

About Wine Intelligence Ltd:
Wine Intelligence is the leading research-led strategy consultancy serving the global wine industry. It conducts client-specific research projects to aid companies to gain greater insights into wine markets and wine consumers, and helps business leaders develop business strategy and marketing plans. The company also assists businesses in developing new brands, and in formulating and communicating marketing messages within the industry.
 

Subscribe to Daily news Email

FREE Wine Business Daily News delivers the industry's top stories emailed to you from our editorial team.

most popular daily news links

latest grapes & bulk wine

- grapes & bulk wine  •  Dec 19, 2014 at 1:40PM PST
- grapes & bulk wine  •  Dec 19, 2014 at 1:40PM PST
- grapes & bulk wine  •  Dec 19, 2014 at 1:40PM PST
- grapes & bulk wine  •  Dec 19, 2014 at 1:40PM PST
- grapes & bulk wine  •  Dec 19, 2014 at 1:40PM PST

latest used barrels

- used barrels  •  Dec 18, 2014 at 8:02AM PST
- used barrels  •  Dec 18, 2014 at 8:02AM PST
- used barrels  •  Dec 18, 2014 at 8:02AM PST
- used barrels  •  Dec 17, 2014 at 8:43AM PST
- used barrels  •  Dec 17, 2014 at 4:20AM PST

latest real estate

- real estate  •  Dec 19, 2014 at 9:10AM PST
- real estate  •  Dec 10, 2014 at 9:31AM PST
- real estate  •  Dec 2, 2014 at 9:34AM PST
- real estate  •  Nov 28, 2014 at 2:29PM PST
- real estate  •  Nov 25, 2014 at 9:51AM PST

latest used equipment

- used equipment  •  Dec 18, 2014 at 3:23PM PST
- used equipment  •  Dec 18, 2014 at 3:23PM PST
- used equipment  •  Dec 18, 2014 at 3:23PM PST
- used equipment  •  Dec 18, 2014 at 11:05AM PST
- used equipment  •  Dec 18, 2014 at 9:40AM PST

latest services & supplies

- services & supplies  •  Dec 18, 2014 at 7:36AM PST
- services & supplies  •  Dec 16, 2014 at 12:55PM PST
- services & supplies  •  Dec 15, 2014 at 11:21AM PST
- services & supplies  •  Dec 13, 2014 at 6:52AM PST
- services & supplies  •  Dec 13, 2014 at 6:52AM PST

industry events

Search Events:

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.