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Skinnygirl Cocktails Raises the Bar with Four New Wine Varietals


Date: 10/02/13

PRESS RELEASE

DEERFIELD, IL – September 24, 2013 – Skinnygirl® Cocktails, the industry leader in low-calorie wine innovations, proudly introduces fans to the newest additions to Skinnygirl, the Wine Collection – Skinnygirl Prosecco, Skinnygirl Chardonnay, Skinnygirl Pinot Grigio and Skinnygirl Cabernet Sauvignon. The trail-blazing new varietals hit shelves in September 2013 – just in time to serve as the perfect companion for any fall festivity or holiday celebration.

“Our fans are trendsetters and innovators, so we are always looking for the newest and greatest opportunities to continue to redefine how women cocktail,” said Megan Frank, director of Skinnygirl Cocktails. “Through the expansion of our wine portfolio, we are thrilled to further extend our ‘closetful’ of low-cal, delicious wine, vodka and cocktail options to help our fans elevate their get-togethers, meals and celebrations.”

The four new additions to Skinnygirl, the Wine Collection join Skinnygirl Moscato from Italy, Skinnygirl California Red, Skinnygirl California White, and Skinnygirl California Rosé. With the new varietals bringing the portfolio to 20 products including Wine, Vodka and Ready-to-Serve cocktails, Skinnygirl Cocktails offers something for everyone without sacrificing convenience or taste.

Each with a distinct personality of their own, Skinnygirl Cocktails’ new wine varietals are sure to be the toast of the town this fall and holiday season:

  • Skinnygirl Prosecco is a limited-time, seasonal offering from Skinnygirl® Cocktails, available through the New Year or while supplies last. Skinnygirl Prosecco is the first sparkling option launched by the brand and contains a delicate, fruity flavor with a hint of honey and a pleasant acidity. The finish of this Italian wine leaves behind a delicious freshness with a dry, well-balanced taste. At 100 calories per serving, Skinnygirl Prosecco offers a satisfying, guilt-free way to enjoy sparkling wine without the extra calories. Skinnygirl™ Prosecco is 11 percent ABV (alcohol by volume) and is served in a 750 ml bottle. (Suggested retail price is $19.99; available while supplies last)
  • Skinnygirl Chardonnay ~ Skinnygirl Chardonnay is one of two new white wine offerings joining the already successful Skinnygirl, the Wine Collection. Skinnygirl Chardonnay offers complex aromas of white peach, a hint of French oak vanilla, and a whisper of orange blossoms. The finish is light and lingering with a crisp acidity that balances the rich fruit flavors of this ripe, cool-climate chardonnay. Skinnygirl Chardonnay contains 100 calories per serving with 10 percent ABV and is served in a 750 ml bottle. (Suggested retail price is $11.99)
  • Skinnygirl Pinot Grigio ~ Skinnygirl Pinot Grigio is the second, new low-calorie white wine option from Skinnygirl® Cocktails. Skinnygirl™ Pinot Grigio offers rich aromas of tropical fruit balanced with a hint of natural grape sweetness. The finish is elegant, delicate and long, with an intensity of rich, crisp flavors that pay homage to its European roots. Skinnygirl Pinot Grigio contains 100 calories per serving with 10 percent ABV and is served in a 750 ml bottle. (Suggested retail price is $11.99)
  • Skinnygirl Cabernet Sauvignon ~ Skinnygirl Cabernet Sauvignon is the newest red wine offering from Skinnygirl® Cocktails. Skinnygirl Cabernet Sauvignon presents bright aromas of dark berries with a touch of warm chocolate. Mature tannins are framed by bright acidity. Skinnygirl Cabernet Sauvignon contains 100 calories per serving with 10 percent ABV and is served in a 750 ml bottle. (Suggested retail price is $13.99)

In addition to the varietals, new vintage years are available for the existing Skinnygirl California Red Blend and Skinnygirl California White Blend, which optimize the flavor for a better tasting, more enjoyable product. These new vintages are currently rolling out nationally.

For more information, visit www.facebook.com/skinnygirlcocktails, @Skinnygirl or www.pinterest.com/skinnygirl/.

About Skinnygirl Cocktails

Skinnygirl Cocktails is the groundbreaking, low-calorie cocktail line that has redefined the way women cocktail. What started with the Skinnygirl® Margarita from the mind of “Bethenny” talk show host, New York Times Bestselling Author, entrepreneur and cocktail “fixologist” Bethenny Frankel has turned into a cocktail phenomenon, offering innovative, low-calorie options for women who want it all. Frankel’s inspired concept did not go unnoticed and in March 2011, the brand was acquired by premium spirits powerhouse Beam Inc. Beam has rapidly developed the brand into one of the fastest growing spirits brands in the market today. Skinnygirl Cocktails has created a new set of rules for the spirits industry as it flawlessly offers the options women need, without all the calories they don’t. For more information on the new way to cocktail, visit www.skinnygirlcocktails.com.

About Beam Inc. 

As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl® Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,400 passionate associates worldwide generated 2012 sales of $2.5 billion (excluding excise taxes), volume of 38 million 9-liter equivalent cases and some of the industry’s fastest growing innovations.

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.

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