DEERFIELD, IL – September 24, 2013 – Skinnygirl® Cocktails, the industry leader in low-calorie wine innovations, proudly introduces fans to the newest additions to Skinnygirl, the Wine Collection – Skinnygirl Prosecco, Skinnygirl Chardonnay, Skinnygirl Pinot Grigio and Skinnygirl Cabernet Sauvignon. The trail-blazing new varietals hit shelves in September 2013 – just in time to serve as the perfect companion for any fall festivity or holiday celebration.
“Our fans are trendsetters and innovators, so we are always looking for the newest and greatest opportunities to continue to redefine how women cocktail,” said Megan Frank, director of Skinnygirl Cocktails. “Through the expansion of our wine portfolio, we are thrilled to further extend our ‘closetful’ of low-cal, delicious wine, vodka and cocktail options to help our fans elevate their get-togethers, meals and celebrations.”
The four new additions to Skinnygirl, the Wine Collection join Skinnygirl Moscato from Italy, Skinnygirl California Red, Skinnygirl California White, and Skinnygirl California Rosé. With the new varietals bringing the portfolio to 20 products including Wine, Vodka and Ready-to-Serve cocktails, Skinnygirl Cocktails offers something for everyone without sacrificing convenience or taste.
Each with a distinct personality of their own, Skinnygirl Cocktails’ new wine varietals are sure to be the toast of the town this fall and holiday season:
In addition to the varietals, new vintage years are available for the existing Skinnygirl California Red Blend and Skinnygirl California White Blend, which optimize the flavor for a better tasting, more enjoyable product. These new vintages are currently rolling out nationally.
About Skinnygirl Cocktails
Skinnygirl Cocktails is the groundbreaking, low-calorie cocktail line that has redefined the way women cocktail. What started with the Skinnygirl® Margarita from the mind of “Bethenny” talk show host, New York Times Bestselling Author, entrepreneur and cocktail “fixologist” Bethenny Frankel has turned into a cocktail phenomenon, offering innovative, low-calorie options for women who want it all. Frankel’s inspired concept did not go unnoticed and in March 2011, the brand was acquired by premium spirits powerhouse Beam Inc. Beam has rapidly developed the brand into one of the fastest growing spirits brands in the market today. Skinnygirl Cocktails has created a new set of rules for the spirits industry as it flawlessly offers the options women need, without all the calories they don’t. For more information on the new way to cocktail, visit www.skinnygirlcocktails.com.
About Beam Inc.
As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl® Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,400 passionate associates worldwide generated 2012 sales of $2.5 billion (excluding excise taxes), volume of 38 million 9-liter equivalent cases and some of the industry’s fastest growing innovations.
Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.