Winebusiness.com - Homepage for the Wine Industry

Eastern Winery Exposition Announces a Direct-To-Consumer Workshop To Be Presented by Elizabeth Slater and Gary Finnan of the Ovation Guild


Date: 09/27/13

PRESS RELEASE

Lancaster, PA—The Eastern Winery Exposition (EWE) is pleased to announce a new, intensive half-day workshop on Thursday March 6th titled Creating The Ultimate Direct-To-Consumer Business, presented by Elizabeth Slater and Gary Finnan, wine marketing professionals of the Ovation Guild. The Guild will also be the official sponsor of the workshop which will run concurrently with the distillation workshop following the regular conference March 4-5, 2014, from 9:00 a.m. to 12:15 p.m.

“We’re pleased that the Ovation Guild will present and sponsor this important marketing workshop” says Richard Leahy, conference director for Eastern Winery Exposition. “I have worked with Elizabeth Slater in the past and she has a strong loyal following in the regional wine scene. Her energy, bottom-line message and teaching style will be a great asset for winery marketers who want to learn more about direct-to-consumer marketing and why this is such an important topic for regional wineries. We also look forward to the contribution from her colleague Gary Finnan, who has extensive expertise working with wineries in strategic planning, design and direct-to-consumer concepts and programs, and how their joint approach will empower our attendees on this topic.”

Leahy further explains that the direct-to-consumer channel is much more than just establishing a wine club because other wineries have them. “This is why the industry refers to ‘direct-to-consumer’ instead of just ‘wine clubs’,” he says. “Elizabeth and Gary will give the ‘big picture’ on everything involved in the direct-to-consumer channel, then give examples of wineries with successful programs, and show how wineries can transform their business models with powerful, results-oriented direct-to-consumer programs that work for their own winery’s business model.”

The workshop is modeled on the book STANDING OVATION D-T-C subtitled “Four Elements Of Creating The Ultimate Direct-T0-Consumer Business,” authored by Slater and Finnan. Slater explains that “This is a definitive book on the fastest growing area of the wine industry, the direct-to-consumer channel.” In addition to presenting an overview of how a wine business is structured, this book presents the key elements of creating a profitable and sustainable direct-to-consumer business that is in balance with a particular winery’s whole business vision. “The book is also filled with actionable how-to tips and tactics that will kick start you into achieving your direct-to-consumer goals immediately, chapter by chapter,” she says.

The Eastern Winery Exposition is an Eastern-focused wine industry trade show and conference designed to provide the Eastern U.S. and Canadian wineries and vineyards with an easily accessible, low-cost professional meeting with a large number of winery and vineyard suppliers, at the right time of year. Complete conference information as well as registration will be available at www.easternwineryexposition.com.
 

Subscribe to Daily news Email

FREE Wine Business Daily News delivers the industry's top stories emailed to you from our editorial team.

most popular daily news links

latest used barrels

- used barrels  •  Jan 23, 2015 at 12:38PM PST
- used barrels  •  Jan 21, 2015 at 8:40PM PST
- used barrels  •  Jan 20, 2015 at 9:37AM PST
- used barrels  •  Jan 20, 2015 at 9:29AM PST
- used barrels  •  Jan 15, 2015 at 11:07AM PST

latest real estate

- real estate  •  yesterday at 2:41PM PST
- real estate  •  yesterday at 8:41AM PST
- real estate  •  Jan 22, 2015 at 5:35AM PST
- real estate  •  Jan 21, 2015 at 12:29PM PST
- real estate  •  Jan 19, 2015 at 8:44AM PST

latest used equipment

- used equipment  •  yesterday at 9:19AM PST
- used equipment  •  Jan 24, 2015 at 2:30PM PST
- used equipment  •  Jan 23, 2015 at 5:04PM PST

latest services & supplies

- services & supplies  •  Jan 24, 2015 at 11:57AM PST
- services & supplies  •  Jan 22, 2015 at 8:24AM PST
- services & supplies  •  Jan 21, 2015 at 2:13PM PST
- services & supplies  •  Jan 20, 2015 at 11:54AM PST
- services & supplies  •  Jan 20, 2015 at 11:54AM PST

industry events

Search Events:

Copyright© 1994-2015 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.