Rohnert Park, CA- The Wine eCommerce course is the newest advanced level elective in a management program which takes students through the business of wine over the course of a year. Students receive a solid grounding in the program’s foundation and intermediate levels, learning financial modeling and the many components that contribute to the cost of creating, producing and selling a bottle of wine.
From there they move onto to the advanced level, where they select two of three electives, Strategic Wine Marketing, Production and Quality in the Wine Supply Chain and the newest elective, Wine eCommerce.
The new course will take students through the evolution of eCommerce, from its beginnings in simple transactions to the larger role it plays today in customer relationship management. With the high costs of customer acquisition, maintaining a relationship with those customers is more critical than ever. In the new course students will learn how to more fully engage their customers, create more transactions and build an online customer experience that they’ve come to enjoy with other consumer goods.
In order to take the Wine eCommerce course, students must take and pass both the Foundation and Intermediate Levels. There is a Foundation Level being offered this fall with an Intermediate Level immediately following. Students interested in the program need to apply via a simple application available online.
Visit Sonoma State’s Wine Business Institute for more information and to apply.
About Sonoma State University's Wine Business Institute
Sonoma State University's Wine Business Institute is located in the heart of California wine country and was created through a public-private partnership between the university and the wine industry. Founded in 1996, it is the first program in the United States to offer undergraduate and graduate degrees focused exclusively on the business aspects of the wine industry. In addition to its academic programs, the Wine Business Institute offers an array of seminars and certificates for the industry. Its faculty members are published experts, active researchers, and requested presenters on pressing industry topics. The Wine Business Institute operates within Sonoma State's School of Business and Economics, a fully accredited AACSB institution. Learn more at sonoma.edu/winebiz.