Michael David Winery Launches New Namesake Brand
LODI, Calif. (August 1, 2013) – Makers of the iconic 7 Deadly Zins, Michael David Winery, based in California’s Lodi wine country, just an hour east of San Francisco, has launched a new namesake brand. The Michael David Winery brand will include a Chardonnay ($16) and Sauvignon Blanc ($16), and both will be released this month to all major U.S. markets, Canada and Sweden. The winery also has plans for a Michael David Winery red varietal, which will be announced in 2014.
The label for the new brand was designed by Voicebox Creative in San Francisco, California. The Chardonnay is a balanced wine with ripe tropical fruits and good natural acidity. The Sauvignon Blanc was cold fermented in stainless steel and is a bright, clean wine that’s perfect for sipping during the warm summer months. The Chardonnay is certified under the Lodi Rules Program for Sustainable Wine Growing.
The goal for the new brand was to re-connect Michael David customers to the family and its name. As producers of 7 Deadly Zins, Petite Petit, Earthquake, Freakshow and 6th Sense Syrah, often consumers forget that these brands all fall under the Michael David family of wines umbrella. The Michael David Winery label is a commitment to the family’s sixth generation, most of which is involved in day to day operations at the winery. "Our family is pleased to release the new Michael David branded package as a legacy brand that embraces our family’s history of six generations in the Lodi area," explains Dave Phillips, winery co-owner.
Michael-David Winery is owned by brothers Michael and David Phillips, who have built their Lodi winery into one of the fastest growing wineries in the U.S. The Phillips released their first commercial wine in 1984 under the Phillips Vineyards label after years of growing grapes for other wineries. Now celebrating more than 25 years as a winery, Michael and David have over 800 acres of vineyards in Lodi. They pride themselves on their meticulous farming practices and sustainable wine grape growing, which result in superior quality in the bottle. Their hard work has paid off and the wines regularly take top awards in wine competitions nationwide. Michael – David Winery is located one mile east of Interstate 5 on Highway 12 in Lodi. For additional information, call 209-368-7384 or visit the web site at www.michaeldavidwinery.com.