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Ménage À Trois Wines And The STARZ Original Series, "The White Queen," Announce a Promotional Partnership


Date: 08/02/13

St. Helena, CA August 1, 2013 – Ménage à Trois wines announce its collaboration with the STARZ Original Series, “The White Queen.” Based on Philippa Gregory’s bestselling novel series and starring Max Irons and Rebecca Ferguson, “The White Queen” is a story of love and lust, seduction and deception, betrayal and murder, uniquely told through the perspective of three different, yet equally relentless women. In their quest for power, they will lie, manipulate and seduce their way onto the English throne.

“As a seductive wine, Ménage à Trois wines are a perfect fit to watch ‘The White Queen’ series,” commented Tim Peters, Ménage a Trois marketing director. “STARZ urges viewers of ‘The White Queen’ to “choose your side,” and at Ménage a Trois, we offer our consumers the chance to “choose your wine,” with a portfolio that now includes 11 different varietals

The premiere episode of “The White Queen” airs on STARZ on Aug. 10, at 8 p.m. ET/PT.

Ménage à Trois is hosting a Twitter party to encourage virtual viewing parties on Saturday, Aug. 10 at 8 to 9 p.m. PDT. Followers can join @Clever_Network & @MenageaTrois & @WQueen_Starz Follow: #whitevsred.

Beginning August 10, the premiere episode can be viewed on STARZ, STARZ ON DEMAND, and STARZ PLAY for STARZ subscribers, and may also be streamed online at www.starz.com/TheWhiteQueen/videos.

As part of the promotion, viewers can also enter a sweepstakes for a chance to win a trip for two to Napa Valley to be treated like royalty. The sweepstakes can be entered at (www.facebook.com/menageatroiswines).

About “The White Queen”

The STARZ Original series, “The White Queen,” is a riveting portrayal of one of the most dramatic and turbulent times in English history. A story of love and lust, seduction and deception, betrayal and murder, it is uniquely told through the perspective of three different, yet equally relentless women - Elizabeth Woodville, Margaret Beaufort and Anne Neville. In their quest for power, they will scheme, manipulate and seduce their way onto the English throne.

The year is 1464 and war has been ravaging throughout England over who is the rightful king. It is a bitter dispute between two sides of the same family, The House of York and The House of Lancaster, and these three, equally relentless women are each desperately vying for the crown. The trailer and other video footage can be viewed at www.starz.com/TheWhiteQueen/videos.

About Ménage a Trois

The Ménage à Trois brand is wholly owned and operated by Trinchero Family Estates, Napa Valley vintners since 1948.

The portfolio includes more than 30 brands such as Sutter Home, Trinchero Napa Valley, Main Street, Napa Cellars, Terra d’Oro, Montevina, Trinity Oaks, Folie à Deux, Ménage à Trois, and the number one alcohol-removed wine, Fre. TFE markets and sells Joel Gott Wines; Bandit, Newman’s Own, and The SHOW. TFE’s import portfolio also includes Doña Paula wines from Argentina; Carmen Wines from Chile; Shatter Wines from France; Echo Bay from New Zealand and CRUZ and Tres Agaves Tequilas from Mexico. Visit www.menageatroiswines.com to learn more.

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