Winebusiness.com - Homepage for the Wine Industry

DTC Forum at Sonoma State


Date: 06/13/13

Monitoring, Marketing and Modeling Wine Club Membership

Rohnert Park, CA- Wine clubs are a useful way to build customer and brand loyalty. Yet generating interest, capturing members and sustaining them is challenging. To meet this challenge, Richard Kline, Founder and CEO of eWinery Solutions, Ahin Thomas, President of Vintners’ Alliance and Dr. Steven Cuellar of Sonoma State's School of Business and Economics will be presenting and discussing the latest in strategies, processes and tools for building a successful wine club as part of a larger strategy of maximizing Direct to Consumer sales.

According to Ron Scharman, President of eWinery Solutions, “This seminar is very timely for the wine industry. Wine clubs are the single most important loyalty program that most wineries have in their arsenal. They are also highly profitable and provide consistent cash flow for wineries throughout the year. Giving attention to using analytic tools to increase member lifetime value has definite bottom line impact on winery sales and profitability. ”

Topics will include:

• Measuring Marketing Effectiveness
• Using Modern Technology to Increase Wine Club Membership
• Decreasing Attrition and Increasing Member Lifetime
This forum will take place on Thursday, June 20th, 5:30 p.m. in Darwin 103 at Sonoma State University. Wine and cheese will be served at a reception following the presentation. It will be an excellent opportunity to network with industry colleagues and talk with the presenters.

RSVP to Jessica Heing at jessica.heing@sonoma.edu or by calling 707-664-3347 by June 17th. A parking pass will be provided with your RSVP. Admission at the door is $20 with proceeds benefiting the Wine Business Institute, cash or check only. Make checks out to: Sonoma State University.

About Sonoma State University's Wine Business Institute:
Sonoma State University's Wine Business Institute is located in the heart of California wine country and was created through a public-private partnership between the university and the wine industry. Founded in 1995, it is the first program in the United States to offer undergraduate and graduate degrees focused exclusively on the business aspects of the wine industry. In addition to its academic programs that include the first undergraduate and graduate degrees with a concentration in wine business, the Wine Business Institute offers an array of professional development courses for the industry. Its faculty members are published experts, active researchers, and requested presenters on pressing industry topics. The Wine Business Institute operates within Sonoma State's School of Business and Economics, a fully accredited AACSB institution. Learn more at sonoma.edu/winebiz.

Subscribe to Daily news Email

FREE Wine Business Daily News delivers the industry's top stories emailed to you from our editorial team.

most popular daily news links

latest used barrels

- used barrels  •  Mar 2, 2015 at 2:29PM PST
- used barrels  •  Mar 2, 2015 at 9:52AM PST
- used barrels  •  Mar 2, 2015 at 9:25AM PST
- used barrels  •  Mar 2, 2015 at 7:52AM PST
- used barrels  •  Mar 2, 2015 at 7:52AM PST

latest real estate

- real estate  •  yesterday at 10:03AM PST
- real estate  •  Feb 28, 2015 at 1:59PM PST
- real estate  •  Feb 26, 2015 at 1:43PM PST
- real estate  •  Feb 24, 2015 at 10:55AM PST
- real estate  •  Feb 24, 2015 at 9:16AM PST

latest used equipment

- used equipment  •  yesterday at 10:40AM PST
- used equipment  •  yesterday at 7:55AM PST
- used equipment  •  Mar 2, 2015 at 8:02PM PST
- used equipment  •  Mar 2, 2015 at 8:02PM PST
- used equipment  •  Mar 2, 2015 at 8:02PM PST

latest services & supplies

- services & supplies  •  yesterday at 3:49PM PST
- services & supplies  •  Mar 2, 2015 at 2:43PM PST
- services & supplies  •  Feb 28, 2015 at 5:28AM PST
- services & supplies  •  Feb 26, 2015 at 11:39AM PST
- services & supplies  •  Feb 25, 2015 at 10:10AM PST

industry events

Mar 5
CA
Search Events:

Copyright© 1994-2015 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.