eWinery Solutions announces that they, along with Napa Valley POS and ShipCompliant, are offering a seminar at Sonoma State University on Tuesday, May 30 from 8:30 a.m. to 10 a.m. as part of the company's on-going education and outreach program.
"We are the leaders in winery direct-to-consumer business," says Richard Kline, founder and CEO of eWinery Solutions. "This is our latest effort to help the industry keep pace with the latest and greatest ideas and solutions for their DTC customers."
The seminar will focus on four key elements of DTC sales: how customers can discover you through SEO, advertising, or word of mouth; how you can engage them by having them visit your winery or website; the acquisition of business through winery sales, wine clubs, and on-line purchases; and how you can build loyalty with these customers through emails, Facebook, and winery events.
eWinery Solutions president Ron Scharman will discuss the trends and opportunities in developing online sales, marketing, and customer relationship management (CRM) in the wine industry. "The winery DTC business grew 10 percent in the U.S. last year," says Scharman. "It's an exciting time, and DTC sales are a very vibrant and active part of the industry. There are a lot of opportunities out there, and we will explore the possibilities."
Ken Vasko, senior manager of ShipCompliant, will cover the 2013 Direct Shipping Report, legislation changes, and the movement towards winery business intelligence. "There have been a lot of changes over the past several years, and it can sometimes be difficult to keep up," says Vasko. "We'll go over those changes, as well as how wineries can leverage DTC data to grow their sales."
Michael Meisner, manager of direct-to-consumer marketing services for eWinery Solutions, will discuss strategies wineries can use to boost online marketing efforts. "There are a lot of missed opportunities for wineries to increase their sales through online marketing efforts," says Meisner. "From basic SEO to reporting and content creation, attendees will learn how to drive their brand forward."
This is a free seminar and will take place at Sonoma State University, 1801 E. Cotati Avenue, Darwin 107, Rohnert Park from 8:00 a.m. to 10 a.m. on May 30. Those interested in attending can register at http://ssuevent.eventbrite.com.
About eWinery Solutions & Napa Valley POS
eWinery Solutions and Napa Valley POS provide a complete wine-industry-specific software solution to help wineries around the world manage their DTC business, from the first point of contact to extended customer interaction. eWinery Solutions is committed to being the industry leader and providing access to the latest tools and features to streamline day-to-day activities in the wine industry. The Napa Valley POS business unit has been a pioneer in POS software and its application throughout the wine industry, providing services to over 550 combined clients both large and small. More than 75% of all wine produced in the US is produced by companies who use eWinery Solutions-Napa Valley POS software for their DTC.