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Hope Family Wines Repackages Popular Troublemaker Wine With a Bold New Label


Date: 04/22/13

Hope Family Wines unveiled a new label for its Troublemaker wine (SRP $20), which will roll out this spring to wine stores and restaurants in all 50 domestic states and select international markets. The new packaging features an abstract red and black image, with a minimalistic back label that reads: "You know who you are."

Troublemaker Blend 6 is a multi-vintage blend composed of 50 percent Syrah, 20 percent Grenache, 10 percent Mourvèdre, 10 percent Zinfandel and 10 percent Petite Sirah.

"Since introducing Troublemaker in 2010, the wine has become our fastest growing release. We're thrilled to have found a niche audience for the wine and that we've been able to expand production to keep up with the robust demand," says winemaker Austin Hope. "Troublemaker is a fun drinking wine, so we decided to have some fun with the label too. Our goal is to offer a wine in a package that speaks to the inner-Troublemaker in all of us."

About Hope Family Wines

Hope Family Wines is a family-owned and operated winery in Paso Robles, California, encompassing five brands: Liberty School, Treana, Candor, Austin Hope and Troublemaker wines. The Hope family arrived in Paso Robles in 1978 and began planting wine grapes. Over time it became clear to the Hopes that Paso Robles was capable of producing world-class wines. They were among a handful of pioneering families who helped to shape and gain recognition for this distinctive winegrowing region. After growing grapes and developing vineyards throughout the eighties and early nineties, they began producing estate wines under the Hope Farms label. The Hopes established Treana Winery in 1996, to focus on regional blends from Paso Robles and the Central Coast. This same year, they incorporated Liberty School into their winery. In 2008, Hope Family Wines became an umbrella moniker to encompass the brands, which now includes Austin Hope, Candor and Troublemaker wines. To learn more, go to www.hopefamilywines.com.

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