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BC Winery Recognized For Forward-Thinking Business


Date: 03/28/13

Okanagan Crush Pad Innovates in a Mature Industry

Okanagan Crush Pad (OCP) winery, located in Summerland, British Columbia, is owned by wine industry marketing consultant Christine Coletta and her husband Steve Lornie. As a small, yet inventive winery, OCP is the first custom winemaking facility of its kind in Canada.

The team makes wine for grape growers and people wishing to enter the wine industry, yet it also offers guidance and advice from field to the marketplace, to help clients establish profitable businesses; it is the only custom facility in Canada to do this.

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Chief winemaker Michael Bartier, with Okanagan Crush Pad owners Christine Coletta and Steve Lornie.

The innovative model behind Okanagan Crush Pad has proven a winner. Since it opened its doors in September 2011, the winery has more than doubled production, and is now at capacity with 12 clients (including house brands Haywire and Bartier Scholefield) producing 34,000 cases annually.

BC Business recognized OCP as one of its top innovators of the year at an award ceremony in Vancouver on March 27, and features the winery in the April 2013 issue, while the Thompson Okanagan Tourism Association (TOTA) awarded the winery its Technology & Innovation trophy at a ceremony held in Chase, British Columbia on March 26. Additionally, Coletta was named "One to Watch" in Vancouver Magazine's 12th Annual "Power 50" list of influential people in November 2012.

"It has been an exciting week," notes Coletta. "When we unveiled, our concept was not embraced with open arms by established wineries," she continues. "Every industry must evolve, and we are pleased that our efforts to push a new agenda are being recognized by the business community. Laws regarding wine and its sales and marketing, have been described as "overly restrictive" and vineyard land in the Okanagan is among the most expensive in the world," she adds. "We need to rethink the way we are doing business. A viable local wine industry is paramount, as it creates a value-added agricultural product and is an anchor for tourism."

Okanagan Crush Pad is open to the public June 15 to September 30. For more information and to order wine visit www.okanagancrushpad.com.

About Okanagan Crush Pad

From its ponderosa-surrounded location in beautiful Summerland, BC, Okanagan Crush Pad (OCP) is a winery that is home to Haywire and Bartier Scholefield wines, and also makes wines for other B.C. vintners who are seeking to establish their own wine brands.

With an experienced team comprised of British Columbian-born talent combined with international consultants, Okanagan Crush Pad creates small lot, vineyard-driven 100 percent B.C. wines. This is the first facility of this kind in Canada, where a team of industry leading consultants offers diverse services to the wine industry (including Italy's Alberto Antonini and Chile's Pedro Parra, two international stars in the wine world).

Public visitors to this unique winery are in awe as they pass the vines enroute to the graffiti-mural exterior that welcomes them to the modern O Tasting Lounge, set right in the heart of the production facility. They get a rare glance into the art of winemaking, and then surprise sets in when they spot the row of egg shaped concrete fermentation tanks, that are only one of the distinctive aspects of this high end, small lot, custom winemaking facility.

By watching the cellar team in action, visitors learn how OCP composes wines that are definitive expressions of each vineyard where their grapes are grown. Those who want to relax on the Crush Pad Patio are invited to bring a picnic to pair with the wines, and THE Club @ Crush Pad offers a way to stay connected all year long. Club members receive limited release offerings in addition to discounts on wine delivered to their door by buying direct on line at okanagancrushpad.com.

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