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Educators from Three Major California University Enology and Viticulture Programs to Discuss Research For First Time in a Panel at WiVi Central Coast

Date: 03/14/13

Representatives from UC Davis, Cal Poly San Luis Obispo and Cal State Fresno will sit in an unprecedented panel discussion over the latest research and the benefit of the university system to the wine industry.

Three leading California viticulture and enology educators will join industry leader and education advocate Jerry Lohr in an unprecedented panel discussion about the latest research and benefits of the university system for the wine industry at WiVi Central Coast, held next week in Paso Robles, California. For the first time ever, Dr. Jim Cooper from California Polytechnic State University at San Luis Obispo, Dr. James Kennedy from California State University at Fresno and Dr. David Block from the University of California at Davis will join together to compare the practices of each program and justify the importance of them. The discussion will take place at the afternoon general session at 1:00 p.m. on Tuesday, March 19. Tickets for the seminars can be purchased in advance at

In an effort to broaden this discussion beyond the 800+ wine industry leaders that are expected at WiVi Central Coast, Wine Business Monthly is distributing this short survey to get as much industry input and guidance as possible:

The survey is nine questions and will take less than five minutes. Responses will be accepted until Friday, March 15.

Responses have already started filing in. When asked which areas of research benefited their businesses the most, as of last night 61 percent of respondents said viticulture; 57 percent, enology; and 35 percent, sales and marketing. Other responses included microbiology, tannin management, grape development, bottle shock, detection and control of exotic pests, finance, tax, tourism and DTC.

About WiVi Central Coast 2013

California's Central Coast is quickly becoming one of the world's most popular and celebrated wine regions. Since December 2009, 95 new wineries popped up in the Monterey, San Benito, San Luis Obispo, Santa Barbara and Santa Cruz counties. In 2012, nearly 7 million cases of wine were produced in the region. This burgeoning area faces many unique issues in its wine-growing and winemaking efforts, and WiVi Central Coast 2013, a new symposium and trade show hosted by Wine Business Monthly and Precision Ag Consulting, has been created to address those topics.

WiVi will be held March 19-20, 2013 at the Paso Robles Event Center in Paso Robles, California. It is the only trade show and symposium to address the issues facing the Central Coast wine industry, one of the fastest growing regions in the country. For more information, visit

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