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March 11, 2013
Viticulture Experts Converge at WiVi Central Coast March 19-20
Water, Pest Management, Rootstock and Research All Part of Comprehensive Program

FOR IMMEDIATE RELEASE

March 11, 2013

MEDIA CONTACT:
Stacie Jacob, Solterra Strategies
T: 805-286-6874, sjacob@solterrastrategies.com

Paso Robles, CA – Is your vineyard ready for the 2013-growing season? Hear important updates on key issues facing Central Coast viticulturists at WiVi Central Coast March 19-20 in Paso Robles, Calif. WiVi program coordinators have brought together a group of viticulture experts with practical experience specific to the Central Coast. Hear important updates as you plan for the 2013-growing season. Key topics include: water, pest management, rootstock and research. These topics are part of the comprehensive viticulture program at WiVi. It’s not too late to register at www.wivicentralcoast.com.

Tuesday, March 19:
From the Vineyard, 2012 Year in Review – Lowell Zelinski, Ph.D., owner of Paso Robles-based Precision Ag Consulting and co-founder of WiVi will kick off the viticulture sessions with a look back at the 2012 growing season.

California University Viticulture and Enology Programs – Jerry Lohr, founder and proprietor of J. Lohr Vineyards and Wines brings together California Polytechnic University, University of California, Davis and California State University, Fresno for a first ever discussion of the viticulture and enology programs throughout the California University system.

Water: The New Liquid Gold – How scarce is this precious resource? What new rules and regulations are in store for viticulturists? Hear from local viticulturists and policy experts about what you can do to conserve water. 

Wednesday, March 20:
Quality vs Yields – The debate continues at WiVi as winemakers and wine grape growers discuss this age-old conflict and determine ways to strike a balance.

Exploring the Wild Kingdom: Effective Pest Management Programs – How do you control gophers, squirrels and birds? Hear from David Headrick, Ph. D Assistant Professor, Horticulture & Crop Science Dept., at California Polytechnic University. Are you concerned about vine mealybug, red blotch, leafroll or other grapevine diseases? This session will help you address these concerns.

Roots to Shoots: The Elements of Good Vineyard Management Practices – Hear about recent rootstock developments from Andrew Walker, Ph.D. Professor and Viticulturist, University of California Davis; how to manage the fertility of grapevines from Mark Greenspan, Ph.D., Advanced Viticulture and water and canopy management.

Winemakers, viticulturists and industry business owners are invited to WiVi to network with their peers, hear industry updates and walk the sold-out tradeshow floor featuring over 130 exhibitors. Three hours of continuing educational credits are available for the Wednesday viticulture sessions. A complete schedule is available at www.wivicentralcoast.com.

WINE BUSINESS MONTHLY (WBM) is North America’s leading wine media network. WBM’s news site, WineBusiness.com is number one in visitor traffic and page views while WINE BUSINESS MONTHLY magazine leads the category in circulation metrics and advertising pages with a readership of more than 15,000 monthly. For more information go to www.winebuisness.com

Precision Ag Consulting is an agricultural consulting company that specializes in vineyard management, viticulture production consulting, soil fertility and irrigation management on the California Central Coast and San Joaquin Valley. For more information go to www.precisionagconsulting.com

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