The partnership is a strategic partnership where Beverage Trade Network will feature and post the brands that win IWSC awards giving BTN member importers and distributors (buyers) a first hand sourcing platform for these award-winning brands.
BTN will post results on BTN website and the winners will also be featured on the website. The partnership will also include Beverage Trade Network in all distribution material of IWSC including Promotion throughout the international events programme like ProWein, Vinitaly, London Wine Fair, Vinexpo, etc.
Wine and spirits importers will be able to source award winning brands on Beverage Trade Network.
The International Wine and Spirit Competition (IWSC) was founded in 1969 and is the premier competition of its kind in the world. Its aim is to promote the quality and excellence of the world's best wines, spirits and liqueurs.
The IWSC receives entries from nearly 90 countries worldwide. No matter where the entry originates, whether it is youthful or aged, it is judged according to its class and treated with respect and consideration.
The competition has the support of many of the world's top wine and spirit producers, because it sets the international benchmark for quality. The unique combination of detailed technical analysis and specialist judging panels means that gaining a competition award is an exceptional achievement.
Why the IWSC?
The competition is considered to be the oldest and most respected international competition of its kind in the world, and the benefits of winning an award are well documented.
The IWSC boasts an extensive list of judges that is hard to match, each of whom has been approved by the Independent Technical and Judging Committee. These judges encompass every aspect of the trade including Masters of Wine, drinks writers, educators, distillers, wine makers and buyers.
BTN is working on a new section, where suppliers who have won previous awards by IWSC can submit their brands. The new feature will also allow new suppliers who are interested to submit their brands to IWSC and will list all the benefits of the program.
Beverage Trade Network
Beverage Trade Network is one of the world‘s leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Its database and directory listing of the world's leading beer, wine, spirit and non-alcoholic drink producers provides importers and distributors an advantage to source and innovate their portfolios.