PR: The sixth annual EWBC Digital Wine Communications Conference will be held in Logroño (Spain) on October 25-27, 2013.
The only international conference dedicated to the convergence of wine and the web, the EWBC - digital wine communications conference is a three-day event that provides a platform for the global wine community to address today's online communications opportunities.
The conference aims to build an international network of wine communicators; it encourages the acquisition of skills and information and the exchange of expertise across national, language and professional boundaries.
The 2013 conference is sponsored be the Consejo Regulador de la Denominación de Origen Calificada Rioja*, and organized by Ryan and Gabriella Opaz and Robert McIntosh of social media company Vrazon in partnership with Catavino.net**, a site dedicated to Iberian food and wine culture.
2013 sees the EWBC celebrating its sixth anniversary (previous events have been run in Spain, Portugal, Austria, Italy and Turkey) and an enthusiastic return to Rioja, scene of the very first conference, held in 2008. The conference will take place in and around the northern Spanish city of Logroño, and in other towns of the wine regions of Rioja and Alava, within easy travelling distance of many European locations.
The theme of the 2013 conference is 'Flavour', reflecting the diversity of the world of wine, not just in terms of regions, grape varieties, wines and those who communicate about them, but also suggesting the multitude of shapes, forms and styles that the related communications can take.
“With an ever-growing number of wines and wine-producing regions coming to the fore, it becomes increasingly important for wine communicators to recognise and embrace diversity in all its forms” says EWBC co-founder Gabriella Opaz. “During the 2013 EWBC, we want to encourage delegates to consider the value of 'interpretation', whether in wine production, analysis or communication. This diversity is what adds unique flavour to the world of wine, especially online.”
EWBC 2013 delegates will attend a wide range of educational wine tastings as well as experience Riojan wine and food culture and hospitality in events, tastings, winery visits and tourism opportunities. They will also be able to taste a wide range of wines from other countries via sponsored tastings held during the event.
As well as discussion topics inspired by the ‘Flavour’ theme, the conference will look at developments in the years since the first event. The event will feature, as always, a number of communications and technical workshops on the skills needed by wine communicators in the 21st century.
More details regarding the conference keynote speakers and programme will be released shortly.
Delegates will be able to benefit from special rate bookings with conference partners, to be announced later this year; details of the “Early Bird” delegate deal (ends March 31, 2013) are currently listed on the EWBC website.
NOTES FOR EDITORS
About the EWBC - Digital Wine Communications Conference
The fifth annual EWBC was held in Izmir (Turkey) from November 9–11, 2012 and was attended by 280 wine communicators and wine industry professionals from 40 countries.