SAN FRANCISCO/NEW YORK – January 23, 2013 – Firewater Partners, announces the acquisition of DRINK ME Magazine, a niche lifestyle publication focused on the art and culture of craft and premium beer, wine, distilled spirits and cocktails.
DRINK ME Magazine joins Firewater Partners as the company transforms into a media-oriented business and will become the central focus in their overall business model. Currently, Firewater Partners produces the successful San Francisco Vintners Market, a twice annual event created where wineries sell direct to consumers, and the Craft Sprits Carnival, a showcase for craft distillers to highlight their emerging brands. Firewater Partners’ events have attracted over 35,000 consumers and trade members since their launch in 2010.
DRINK ME Magazine Publisher and Editor, Daniel Yaffe, will remain with the company and move to the role of Editor-in-Chief, with Firewater Partners CEO Cornelius Geary taking over the Publisher duties. DRINK ME Magazine is published 6 times per year and distributed in upscale wine bars, wine and spirits specialty retailers and cocktail establishments in San Francisco and New York. With the acquisition, the magazine’s distribution will be expanded in 2013 to include three new markets---Chicago, Los Angeles and Seattle. DRINK ME Magazine was founded in 2008 and has produced 23 issues to date.
“At its core, DRINK ME connects consumers with individual producers and imparts a knowledge about the finer drinks to the thirsty masses. We’re excited that Firewater Partners has a successful history of events that have done the same; now they join the DRINK ME legacy. There is no doubt that Firewater Partners, led by Cornelius and his years of experience in the industry, will be able to take DRINK ME to new heights and continue to grow the publication and the brand as the national leader of refined beverage media,” said Daniel Yaffe, Founder and Editor-in-Chief, DRINK ME Magazine.
“We have worked closely with Daniel and his team at DRINK ME for the past two years, and have been very impressed with their journalistic vision and the integrity of the publication. DRINK ME and their team is a perfect fit for us as we continue to expand and tell the stories of craft and premium beer, wine and spirits producers worldwide. With Daniel continuing to focus on the editorial side, we will have even more great stories to tell,” said Cornelius Geary, CEO, Firewater Partners. “Additionally, we look forward to expanding the DRINK ME brand to new markets, events and innovative social media platforms that are now predominant for spreading the word of craft and premium beer, wine and spirits producers.“
About Firewater Partners
Firewater Partners owns and produces compelling experiential events that bring innovative industry partners and cutting edge consumers together to transform the categories that they work and play in. With the DRINK ME Magazine acquisition, the company will expand its focus as a niche media company focused on the lifestyle of the craft beer, wine and spirits segment.