"Why Don't I Sell More Wine? Secrets to Success Today and in the Future."
Dan Goldstein has been added to the stellar list of speakers addressing the General Session at the Direct to Consumer Wine Symposium, next Thursday, Jan. 24 at the South San Francisco Conference Center. As chief strategy officer of db5: the 21st Century Research Agency, Dan will share his experiences with global brands answering the perennial question of how to drive sales.
Goldstein specializes in solving complex problems for big brands. His clients have included Levi's, Pepsi, adidas, VISA, Nissan, Axe, Southwest Airlines, Sprint and Johnnie Walker. Dan has won just about every advertising award there is including D&AD Pencils, Cannes Lions, EFFIEs, APG's and the highest award in British advertising, the IPA award for advertising effectiveness. He joined db5 after working at some of the world's most creative agencies in London, San Francisco, New York, and most recently in Los Angeles, where he was head of strategy for Chiat Day.
Other speakers featured during the General Session will include:
· Anne-Marie Schaffer, executive vice president and managing director, PHD West in Los Angeles, an innovative media and communications agency. Topic: 2016: Beyond the Horizon.
· Jason Eckenroth, CEO, ShipCompliant. Topic: Did Santa Deliver? A review of Q412 direct sales.
· Ross Goodwin, founder, Bennett Valley Group. Topic: DTC Winery Check Up – How do you compare against industry benchmarks?
· Steve Gross, state relations director, Wine Institute. Topic: State of the States, the legislative landscape for 2013.
For program information including afternoon workshop session topics and speakers, visit www.dtcwinesymposium.com/2013program.html.
Registration remains the same price as last year, $395. The Wednesday Evening Social Mixer ($75 per person) allows attendees to network with other wine industry executives and suppliers at the conference hotel. To register, visit www.dtcwinesymposium.com/registration.html.
About the Direct to Consumer Wine Symposium
The DTC Wine Symposium is presented by and a fundraiser for Free the Grapes! and Coalition for Free Trade. These two organizations have worked successfully with local winery associations and industry representatives to increase the number of legal direct shipping states from 17 to 39, which represent 89.5 percent of U.S. wine consumption.