Winebusiness.com - Homepage for the Wine Industry

"Why Don't I Sell More Wine? Secrets to Success Today and in the Future."


Date: 01/17/13

Superstar Creative Advertising Strategist Joins Speaker Roster at 2013 Direct to Consumer Wine Symposium

Dan Goldstein has been added to the stellar list of speakers addressing the General Session at the Direct to Consumer Wine Symposium, next Thursday, Jan. 24 at the South San Francisco Conference Center. As chief strategy officer of db5: the 21st Century Research Agency, Dan will share his experiences with global brands answering the perennial question of how to drive sales.

Goldstein specializes in solving complex problems for big brands. His clients have included Levi's, Pepsi, adidas, VISA, Nissan, Axe, Southwest Airlines, Sprint and Johnnie Walker. Dan has won just about every advertising award there is including D&AD Pencils, Cannes Lions, EFFIEs, APG's and the highest award in British advertising, the IPA award for advertising effectiveness. He joined db5 after working at some of the world's most creative agencies in London, San Francisco, New York, and most recently in Los Angeles, where he was head of strategy for Chiat Day.

Other speakers featured during the General Session will include:

· Anne-Marie Schaffer, executive vice president and managing director, PHD West in Los Angeles, an innovative media and communications agency. Topic: 2016: Beyond the Horizon.

· Jason Eckenroth, CEO, ShipCompliant. Topic: Did Santa Deliver? A review of Q412 direct sales.

· Ross Goodwin, founder, Bennett Valley Group. Topic: DTC Winery Check Up – How do you compare against industry benchmarks?

· Steve Gross, state relations director, Wine Institute. Topic: State of the States, the legislative landscape for 2013.

For program information including afternoon workshop session topics and speakers, visit www.dtcwinesymposium.com/2013program.html.

Registration remains the same price as last year, $395. The Wednesday Evening Social Mixer ($75 per person) allows attendees to network with other wine industry executives and suppliers at the conference hotel. To register, visit www.dtcwinesymposium.com/registration.html.

About the Direct to Consumer Wine Symposium

The DTC Wine Symposium is presented by and a fundraiser for Free the Grapes! and Coalition for Free Trade. These two organizations have worked successfully with local winery associations and industry representatives to increase the number of legal direct shipping states from 17 to 39, which represent 89.5 percent of U.S. wine consumption.

Subscribe to Daily news Email

FREE Wine Business Daily News delivers the industry's top stories emailed to you from our editorial team.

most popular daily news links

latest used barrels

- used barrels  •  yesterday at 3:53PM PDT
- used barrels  •  yesterday at 3:52PM PDT
- used barrels  •  Aug 29, 2014 at 5:40PM PDT
- used barrels  •  Aug 29, 2014 at 8:49AM PDT
- used barrels  •  Aug 28, 2014 at 3:38PM PDT

latest real estate

- real estate  •  Aug 29, 2014 at 10:45AM PDT
- real estate  •  Aug 28, 2014 at 3:32PM PDT
- real estate  •  Aug 27, 2014 at 10:05AM PDT
- real estate  •  Aug 27, 2014 at 9:54AM PDT
- real estate  •  Aug 27, 2014 at 9:54AM PDT

latest used equipment

- used equipment  •  yesterday at 2:54PM PDT
- used equipment  •  yesterday at 9:27AM PDT
- used equipment  •  Aug 28, 2014 at 4:41PM PDT
- used equipment  •  Aug 28, 2014 at 12:57PM PDT

latest services & supplies

- services & supplies  •  Aug 29, 2014 at 11:55AM PDT
- services & supplies  •  Aug 29, 2014 at 11:16AM PDT
- services & supplies  •  Aug 26, 2014 at 3:44PM PDT
- services & supplies  •  Aug 25, 2014 at 3:25PM PDT
- services & supplies  •  Aug 25, 2014 at 7:24AM PDT

industry events

Search Events:

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.