Montes Wines' Donates $50,000 to the Cystic Fibrosis Foundation
Just in time for the holidays, Montes Wines of Chile announced it has donated $50,000 to the Cystic Fibrosis Foundation in an effort to help support life-changing research for children and adults affected with the disease.
The donation results from “Angels in Action,” a joint fundraising effort by world-renowned Chilean winery Viña Montes and its U.S. distributors in nine states. Beginning with a fundraising kick-off party in June, the program raised awareness and support for the fight against cystic fibrosis. The in-store campaign took place in September, during which Montes and its distributors jointly donated a portion of all wholesale proceeds for the month.
“Angels represent the Viña Montes mission to give back and we’re so proud to be able to support the Cystic Fibrosis Foundation, an organization dedicated to being guardian angels to those suffering from this disease,” said Aurelio Montes, president of Montes Wines. “We truly view this accomplishment as a group effort between our team and our customer
s, since every purchase helped increase the amount donated to this incredible charity.”
“We are so grateful to our long-time partner, Viña Montes, for developing the “Angels in Action” campaign. It is reflective of their commitment and passion for the Foundation’s mission to find a cure for cystic fibrosis,” said Richard Mattingly, executive vice president and chief operating officer of the Cystic Fibrosis Foundation.
Montes Wines’ distributors represented the states of California, Maryland, Washington D.C., New Jersey, Pennsylvania, Delaware, Connecticut, Massachusetts and Florida. Viña Montes and the following distributors each donated a percentage of their September wholesale sales:
Titan Wine and Spirits
Horizon Beverage Group
R & R Marketing
Capital Wine & Spirits
Premier Beverage Group
See clips from the June 7 kick-off event and learn more about “Angels in Action” at http://youtu.be/tIVDkLUeX9E.
About Viña Montes
Founded in 1988, Viña Montes is the brainchild of Aurelio Montes and Douglas Murray, both veterans of the wine industry. Along with partners Alfredo Vidaurre, Pedro Grand the Garces and Barros family, they created Viña Montes with the goal of elevating the quality and reputation of Chilean wines – both in Chile and around the world. In the quarter century since, Viña Montes has played a pivotal role in enhancing awareness, affinity, and acclaim for Chilean wines in more than 100 countries worldwide. In essence, Viña Montes has become the benchmark for premium Chilean wines.
About Cystic Fibrosis Foundation
The Cystic Fibrosis Foundation is the world's leader in the search for a cure for cystic fibrosis. The Foundation funds more cystic fibrosis research than any other organization, and nearly every CF drug available today was made possible because of Foundation support. Based in Bethesda, Md., the Foundation also supports and accredits a national care center network that has been recognized by the National Institutes of Health as a model of care for a chronic disease. The Cystic Fibrosis Foundation is a donor-supported nonprofit organization. For more information, go to www.cff.org.