AVON, CT (Oct. 10, 2012) – Brand Action Team has been hired to promote ProWein, International Trade Fair Wine and Spirits, in the U.S. market. “ProWein has grown to become the leading international wine and spirits trade show and is defined by our focus on and attendance exclusively by the trade,” said Tom Mitchell, President of Messe Düsseldorf North America, the company’s representative organization in the U.S. “We recognized we need to increase awareness and attendance by the trade in America and have chosen Brand Action Team for their strengths in trade marketing to help us accomplish that.”
“Brand Action Team is a marketing consulting company with a specialization in trade marketing servicing a wide range of beverage alcohol clients,” said Managing Partner Steve Raye. “We know how important it is for companies in the US—distributors, importers, suppliers, and folks in the on and off premise –to be exposed to what’s happening in the rest of the world. Attending the ProWein show is the best way to get perspective on the range of products, services and innovations that are driving growth internationally and in the U.S.”
ProWein will take place Mar. 24-26, 2013 in Düsseldorf, Germany. Last year the event attracted nearly 4,000 exhibitors and 40,000 trade visitors. The show is not open to consumers. In addition to a wide range of wineries from around the world, the spirits segment was represented in a dedicated hall with over 300 suppliers. With two additional halls, ProWein is expected to grow significantly in 2013.