Winebusiness.com - Homepage for the Wine Industry

Brand Action Team Tagged to Promote Prowein


Date: 10/10/12

img 1AVON, CT (Oct. 10, 2012) – Brand Action Team has been hired to promote ProWein, International Trade Fair Wine and Spirits, in the U.S. market. “ProWein has grown to become the leading international wine and spirits trade show and is defined by our focus on and attendance exclusively by the trade,” said Tom Mitchell, President of Messe Düsseldorf North America, the company’s representative organization in the U.S. “We recognized we need to increase awareness and attendance by the trade in America and have chosen Brand Action Team for their strengths in trade marketing to help us accomplish that.”

“Brand Action Team is a marketing consulting company with a specialization in trade marketing servicing a wide range of beverage alcohol clients,” said Managing Partner Steve Raye. “We know how important it is for companies in the US—distributors, importers, suppliers, and folks in the on and off premise –to be exposed to what’s happening in the rest of the world. Attending the ProWein show is the best way to get perspective on the range of products, services and innovations that are driving growth internationally and in the U.S.”

ProWein will take place Mar. 24-26, 2013 in Düsseldorf, Germany. Last year the event attracted nearly 4,000 exhibitors and 40,000 trade visitors. The show is not open to consumers. In addition to a wide range of wineries from around the world, the spirits segment was represented in a dedicated hall with over 300 suppliers. With two additional halls, ProWein is expected to grow significantly in 2013.

Subscribe to Daily news Email

FREE Wine Business Daily News delivers the industry's top stories emailed to you from our editorial team.

most popular daily news links

latest listings

- winejobs.com  •  yesterday at 4:15PM PDT
- grapes & bulk wine  •  yesterday at 3:35PM PDT
- used equipment  •  yesterday at 12:34PM PDT
- used equipment  •  yesterday at 12:34PM PDT

latest winejobs

- winejobs.com  •  yesterday at 4:15PM PDT
- winejobs.com  •  Sep 13, 2014 at 1:55PM PDT
- winejobs.com  •  Sep 13, 2014 at 12:04PM PDT
- winejobs.com  •  Sep 12, 2014 at 7:48PM PDT

latest used barrels

- used barrels  •  Sep 12, 2014 at 9:34AM PDT
- used barrels  •  Sep 10, 2014 at 3:32PM PDT
- used barrels  •  Sep 10, 2014 at 1:26PM PDT
- used barrels  •  Sep 10, 2014 at 1:26PM PDT
- used barrels  •  Sep 9, 2014 at 2:43PM PDT

latest real estate

- real estate  •  yesterday at 6:02AM PDT
- real estate  •  Sep 11, 2014 at 4:23PM PDT
- real estate  •  Sep 9, 2014 at 10:25AM PDT
- real estate  •  Sep 4, 2014 at 5:12PM PDT

latest used equipment

- used equipment  •  yesterday at 12:34PM PDT
- used equipment  •  yesterday at 12:34PM PDT
- used equipment  •  Sep 12, 2014 at 12:57PM PDT
- used equipment  •  Sep 12, 2014 at 8:40AM PDT
- used equipment  •  Sep 12, 2014 at 8:38AM PDT

industry events

Search Events:

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.