Winebusiness.com - Homepage for the Wine Industry

Ste. Michelle Wine Estates Acquires O Wines


Date: 09/18/12

Ultimately Plans to release the Brand Nationally
by press release

Ste. Michelle Wine Estates, Washington state’s founding wine company, announced today that it has acquired the Woodinville, Washington-based O Wines brand, which currently sells its Chardonnay in the Northwest and several West Coast markets. Ste. Michelle Wine Estates ultimately plans
to release the brand nationally with future vintages.

O Wines was established in 2006 by Stacy Lill and Kathy Johanson with a mission to fund scholarships for low income, deserving youth. The brand has funded more than 40 student scholarships in four years by partnering with organizations like the College Success Foundation. Many of the scholarship recipients were the first members of their families to attend college.

“We look forward to growing the brand and eventually adding a red wine to complement the Chardonnay,” says Ted Baseler president & CEO of Ste. Michelle Wine Estates. “We will continue to donate a portion of the proceeds from wine sales to fund scholarships for low income, high potential youth."

"We have admired O Wines for a number of years and how they have helped young people attend college,” says Baseler. “The brand’s mission is well-matched with our culture of supporting the community and student scholarships so this brand is a natural fit for us. With our marketing and sales strength, we are well positioned to grow the brand and raise more money for students to gain access to education.”

“O” represents “opportunity” and our vision for O Wines was to use wine as a vehicle to fund scholarships and help students improve their lives through education,” says Lill. “I am excited that Ste. Michelle Wine Estates will allow O Wines to achieve greater growth, visibility and brand awareness to help even more students attain their dreams. This is a special opportunity to have Washington’s largest winery build on the platform of our small winery for the greater good of the community and the state through education.”

About Ste. Michelle Wine Estates
Ste. Michelle Wine Estates, located outside of Seattle, Washington, has a long and distinguished history that dates back to 1934. Wines under the Ste. Michelle label were first introduced in 1967, and since that time the company has expanded its vineyard holdings to more than 3,700 acres in Washington and California. Today the Washington portfolio includes Chateau Ste. Michelle, Columbia Crest, Northstar, Spring Valley Vineyards, Col Solare, Domaine Ste. Michelle, Red Diamond, Snoqualmie and 14 Hands. The company also owns Stag’s Leap Wine Cellars (with Italy’s Antinori family), Conn Creek and Villa Mt. Eden in the Napa Valley of California, and Erath, in Dundee, Oregon. In 2006, Ste. Michelle Wine Estates became the exclusive U.S. importer for the acclaimed Antinori wine company of Italy and Chile’s Haras wines, for Champagne Nicolas Feuillatte of France in 2009 and for New Zealand’s Villa Maria Estate in 2010.

Subscribe to Daily news Email

FREE Wine Business Daily News delivers the industry's top stories emailed to you from our editorial team.

most popular daily news links

latest used barrels

- used barrels  •  Sep 18, 2014 at 5:17AM PDT
- used barrels  •  Sep 17, 2014 at 3:35PM PDT
- used barrels  •  Sep 17, 2014 at 7:50AM PDT
- used barrels  •  Sep 17, 2014 at 7:50AM PDT

latest real estate

- real estate  •  yesterday at 5:00PM PDT
- real estate  •  Sep 17, 2014 at 9:13AM PDT
- real estate  •  Sep 16, 2014 at 5:54PM PDT
- real estate  •  Sep 16, 2014 at 2:34PM PDT
- real estate  •  Sep 14, 2014 at 6:02AM PDT

latest services & supplies

- services & supplies  •  3 minutes ago
- services & supplies  •  Sep 19, 2014 at 4:11PM PDT
- services & supplies  •  Sep 19, 2014 at 11:44AM PDT
- services & supplies  •  Sep 19, 2014 at 10:36AM PDT
- services & supplies  •  Sep 18, 2014 at 4:46PM PDT

industry events

Sep 25
CA
Sep 26
CA
Sep 26
CA
Search Events:

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.