Winebusiness.com - Homepage for the Wine Industry

Vignon Wine Spices Assists Food and Wine Pairing


Date: 09/18/07

by Mary-Colleen Tinney
Master of Wine and Certified Wine Educator Tim Hanni has long called for an end to traditional notions of wine-and-food pairings. Now Hanni, along with wine industry veteran John Stallcup, are founding partners in the Napa Seasoning Company, which has recently released Vignon, a "flavor balancing seasoning" specifically designed to compliment wines.

Aimed at consumers looking for simple and easy solutions for cooking, the primary goal of the product is to help consumers enjoy their wines with whatever foods they choose. "This is a simple solution for wine and food matching," said Hanni. "This makes pairing wine with food successful every time."

As an example of how the product works, Hanni often challenges others to taste a red wine before and after eating an unseasoned portion of boiled or steamed asparagus. Usually, said Hanni, tasters find the wine to be bitter and strong after eating the asparagus. However, Vignon balances those flavors, resulting in rich, round, soft wines.

Hanni stressed that Vignon is not intended to become the dominant flavor in foods, but merely a "pretty transparent balancing blend" for a subtle effect. He suggested that most people would use Vignon as a part of the recipe rather than as a tableside additive. The seasoning itself is a combination of flavors, incorporating sea salt, onion, garlic, butter, lemon, parmesan cheese, soy, mushroom and other natural flavors into the mix.

Priced at $5.99 per bottle, the seasoning can currently be found in a variety of online and other retail outlets. Hanni also suggested that wineries would benefit through tasting room sales or packaged along with wine club shipments.

Vignon has already attracted some high-profile endorsees and partners. For example, prominent Sonoma County chef John Ash has signed on as a partner. Vignon is also being used in food and wine demonstrations at COPIA and the Culinary Institute of America in St. Helena.

More information about Vignon can be found on the company website, www.napaseasoning.com

Subscribe to Daily news Email

FREE Wine Business Daily News delivers the industry's top stories emailed to you from our editorial team.

most popular daily news links

latest used barrels

- used barrels  •  yesterday at 5:40PM PDT
- used barrels  •  yesterday at 8:49AM PDT
- used barrels  •  Aug 28, 2014 at 3:38PM PDT
- used barrels  •  Aug 28, 2014 at 3:29PM PDT
- used barrels  •  Aug 28, 2014 at 11:42AM PDT

latest real estate

- real estate  •  yesterday at 10:45AM PDT
- real estate  •  Aug 28, 2014 at 3:32PM PDT
- real estate  •  Aug 27, 2014 at 10:05AM PDT
- real estate  •  Aug 27, 2014 at 9:54AM PDT
- real estate  •  Aug 27, 2014 at 9:54AM PDT

industry events

Aug 30
CA
Search Events:

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.