- Homepage for the Wine Industry

Report Shows Growth In Direct Winery Shipments Far Outpace Retail Wine Sales in 2013

Date: 01/23/14

Annual Wine Shipping Report from ShipCompliant and Wines & Vines Shows First Ever Decrease in Average Price Per Bottle Shipped but increase in total Sales to a record $1.57 Billion
by Press Release

Growing at a rate far exceeding the overall growth of the American wine retail sector, winery-to-consumer direct shipments of wine grew to $1.57 Billion dollars in 2013 according to a report released today prepared by ShipCompliant and Wines & Vines. The new report, based on millions of transactions from calendar year 2013, also detected the first reduction in average price per bottle of wine shipped since the channel was first tracked in 2010.

The just-released comprehensive annual report on winery-to-consumer shipping can be downloaded at The report examines from where wine is being shipped, which types of wineries are shipping, which types of wines are most commonly shipped, pricing in the direct shipping channel as well as to which states wines are being shipped. The new report also provides a look into the future of winery to consumer shipping by estimating growth in the channel over the next ten years.

A Roadmap Through The Direct Shipping Channel

“Working with Wines & Vines we are able to provide an extraordinarily vivid picture of the fastest growing wine sales channel today,” said ShipCompliant Vice President Jeff Carroll. “The 2014 Direct Shipping Report uses sophisticated modeling, statistics and analysis to provide the wine industry with a valuable roadmap through the direct shipping marketplace.”

Among the reports findings are:

-In 2013 the volume of shipments increased 9.3% to 3.47 million cases, while total sales of winery-to-consumer shipments increased 7.7% to $1.57 Billion

-2013 was the first year that the average price per bottle of wine dropped from the prior year and rested at $37.78

-Shipments from Napa Valley represented nearly 50% of the total value of the channel

-Sonoma County and Oregon experienced explosive growth in direct shipments in 2013

-Shipments of Pinot Noir continue to increase across the country

-With only modest assumptions concerning growth, the direct to consumer shipping could grow to $3.2 billion in ten years.

“In collaboration with ShipCompliant, we are excited to provide data and analysis on this important wine channel to serve the wineries and allied industries responsible for its continued growth,” said Chet Klingensmith, publisher of Wines & Vines.

About ShipCompliant4
ShipCompliant is the industry’s leading provider of world-class compliance technology solutions to over 1500 suppliers and importers of wine and spirits. ShipCompliant integrates with other leading software providers and fulfillment companies to provide a seamless solution for direct and three-tier distribution, ensuring compliance with federal and state regulations. For more information visit: For more information visit

About Wines & Vines
Wines & Vines offers a comprehensive collection of products providing news, information and marketing and research capabilities. Its monthly magazine, Wine & Vines, and its Directory/Buyer’s Guide and Online Marketing System provide a wide range of information solutions to the wine and grape industry. For more information visit

Jeff Carroll, Vice President, ShipCompliant • 303-966-2343

Link to Online Version of This Press Release: CLICK HERE


Subscribe to Daily news Email

FREE Wine Business Daily News delivers the industry's top stories emailed to you from our editorial team.

most popular daily news links

latest used barrels

- used barrels  •  Jan 23, 2015 at 12:38PM PST
- used barrels  •  Jan 21, 2015 at 8:40PM PST
- used barrels  •  Jan 20, 2015 at 9:37AM PST
- used barrels  •  Jan 20, 2015 at 9:29AM PST
- used barrels  •  Jan 15, 2015 at 11:07AM PST

latest real estate

- real estate  •  Jan 26, 2015 at 2:41PM PST
- real estate  •  Jan 26, 2015 at 8:41AM PST
- real estate  •  Jan 22, 2015 at 5:35AM PST
- real estate  •  Jan 21, 2015 at 12:29PM PST
- real estate  •  Jan 19, 2015 at 8:44AM PST

latest used equipment

- used equipment  •  Jan 27, 2015 at 9:13PM PST
- used equipment  •  Jan 27, 2015 at 7:08PM PST
- used equipment  •  Jan 27, 2015 at 7:08PM PST
- used equipment  •  Jan 27, 2015 at 1:28PM PST

latest services & supplies

- services & supplies  •  Jan 27, 2015 at 9:52AM PST
- services & supplies  •  Jan 24, 2015 at 11:57AM PST
- services & supplies  •  Jan 22, 2015 at 8:24AM PST
- services & supplies  •  Jan 21, 2015 at 2:13PM PST
- services & supplies  •  Jan 20, 2015 at 11:54AM PST

industry events

Search Events:

Copyright© 1994-2015 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.