Public Relations and Social Media for the Small Winery
Event Type: Seminars and Classes
Description: Winery public relations has changed dramatically since the days of simply sending out samples and hoping for the best. The Internet has leveled the playing field of customer contact and helped expand the ways in which wineries can effectively tell their stories. Learning to integrate new tools, such as social media, with proven public relations communications techniques is essential for setting your winery and brand apart from the competition. Acquire strategies for PR success without spending too much in the process.
This two-day course covers:
-The importance of a public relations plan that integrates social media
-Tactics and strategies for PR success
-Interacting with wine writers, bloggers and other media
-Why building a brand means more than hoping for great scores or reviews
Guest speakers will provide examples of how an effective public relations program should be part of your successful marketing effort. Speakers include:
-Virginie Boone, wine enthusiast
-Steve Burns, O’Donnell-Lane
-Paul Mabray, VinTank
-Mia Malm, Malm Communications LLC
-Heather Lane, Trinchero Family Estates
Enjoy a wine social following the first day of class. You must be 21 years of age or older to attend the social.
Enroll in section 142VIT202. Fee includes two lunches, wine social and course materials.
• Event Organizer:
UC Davis Extension
Da Vinci Building
1632 Da Vinci Ct Davis, CA 95618
• Website: extension.ucdavis.edu/winemaking
• Available languages:
Remind me via email one week before event dates, or when event details change.