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Wine and Innovation: Now and The Future
Jun 24
2014
Napa, CA
Event Type: Seminars and Classes
Description: How does the wine world take advantage of technological innovation? What can we expect for the future, in France and in the U.S.? Join us at the annual FACCSF Wine Conference in the beautiful setting of the Napa Valley Country Club and hear from the best experts in the field. A unique opportunity to network with leaders in wine innovation from both sides of the Atlantic and to taste some delicious food and wines in an outstanding location

The conference will give participants an overview of the use of innovation in the wine business. Panelists will discuss innovations being implemented right now, how it helped them, and those that could be in the near future.

Debates moderated by Michaela Rodeno and JP Giovanni

Panel 1: Innovation in Viticulture & Winemaking

Overview of some leading edge technology applied to vineyard management and winemaking: rationale for chosing technology, implementation investment, results, ROI, impact on quality, consistency, controls, assets and personnel management.

Patrick Baker, VINx2
Charlotte Gourraud, Marketing Manager, Laffort USA
Virginie Mercier, Director Sales & Marketing, Fruition Sciences
Robert Morris, Founder & CEO, TerrAvion


Panel 2: Traceability, eCommerce, Digital Marketing and Business Models

Overview of use of leading edge technology for traceability, anti-counterfeiting, eCommerce and social media... and new business models: what has worked in Europe? in the US?

Laurent Berns, Founder & COO, TraceaCODE
Gilles Besoin, Business Development North America, ProofTag
Patrick Eischen, Selinko, CEO
Philippe Mathevon, Director of Sales North America, Advanced Track & Trace
Benoit Vialle, CMO, Naked Wines

Panel 3: Winery Perspective

Approaches with or without technology: what has worked/not worked? what makes sense? economic ROI? other improvement results? how does it tie to brand success and build-up? what is needed or expected next? how is direct marketing working? new frontiers?

Philippe Bascaules, Estate Manager & Winemaker, Inglenook
Sean Foster, Vice President of Winemaking, Merryvale/Starmont
Jean Hoefliger, General Manager & Winemaker, Alpha Omega
Alexandre Remy, Winemaker, Concept Wine Group
Glenn Salva, Estate Manager, Antica Napa Valley

When? Tuesday, June 24th, 2014, 3:00 - 8:00pm
Where? Napa Valley Country Club, 3385 Hagen Road, Napa, CA 94558
Price? Member $25, Non Member $35, At the door $40
Event Organizer: French-American Chamber of San Francisco
Venue: Napa Valley Country Club
Address: 3385 Hagen Road   Napa, CA   94558
Website: http://www.faccsf.com/events/events-calendar/event/d/wine-and-innovation-now-and-the-future/
Available languages: English
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