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OIV Wine Marketing Program
Jul 14-25
2014
Davis, CA
Event Type: Seminars and Classes
Description: Learn how industry experts successfully create a brand and market wine in the United States. From market overview and brand establishment to distribution and sales, the Wine Marketing program is the only course that offers practical, real-world knowledge for negotiating the U.S. wine market.

As part of the M.Sc. in Wine Management of the Organisation Internationale de La Vigne et du Vin (OIV), UC Davis Extension and the UC Davis Department of Viticulture and Enology have been coordinating this intensive program on the fundamentals of producing and marketing grapes and wine in the United States for more than 20 years.

Learn from the American wine industry’s top speakers as they share their knowledge and insights. Presenters include:

Winemakers
Attorneys
Accountants
Wine marketers
Distributors
Retailers
Leaders of trade associations
Educators from UC Davis

Enroll in the full two-week program for $2,000. Enroll in section 141VIT200.

You may enroll by the week for $1,200 per week. One-day enrollments are available for $300 per day.

Visit the web to download the agenda.
Event Organizer: UC Davis Extension
Venue: UC Davis: Buehler Alumni and Visitors Center
Address: Old Davis Rd   Davis, CA   95616
Time: 8: 30 am
Website: extension.ucdavis.edu/winemaking
Phone: 800-752-0881
Email:
Cost: $2,000
Available languages: English
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