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Creating Social Media Content (Elective)
Mar 28
2014
St. Helena, CA
Event Type: Seminars and Classes
Description: One of the biggest challenges that we’re faced with in the Social Media realm is “curating content” and making sure that our Social Media content is brand focused with out doing too much talking about the brand.

In this class we’ll look at
•The “Social Circle”--and why all of your social media efforts should be focused on getting people to your website
•Planning your content--putting in place a “content calendar”
•Monitoring the online world so that you can interact with those who are talking about you
•Creating your own re-usable content with blogging and video
•Sourcing images and respecting copyright
•Shortened URL’s to help you track and measure your contents effectiveness
•Reporting platforms that allow you to track and measure the impact of your efforts
Event Organizer: Sonoma State University
Venue: Napa Valley Vitners
Address: 1475 Library Lane   St. Helena, CA   94574
Time: 8 am
Website: www.sonoma.edu/sbe/wine-business-institute/education/wine-business-institute-seminars.html
Phone: 707-664-3347
Email:
Cost: $180
Available languages: English
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