Event Type: Seminars and Classes
Description: This second seminar will focus on the market demand for Lake County winegrapes and wines and what buyers expect. Debra Sommerfield, president of the Commission, announced that informative keynote presentations from Dan Aguilar, managing director of Silicon Valley Bank's Wine Division, and Christian Miller, proprietor of Full Glass Research and research director of Wine Opinions, will highlight the session.
The seminar also will include an insightful panel discussion with North Coast winemakers, followed by a social mixer with light hors d'oeuvres and Lake County wines, said Sommerfield.
Space is limited and advance registration is strongly encouraged.
Seminar cost is $20.
To register, go online to:
Individuals who register with a colleague may do so for half-price; to take advantage of the discount, individuals must register together and enter the promotion code BringaColleague.
Presented by the Lake County Winegrape Commission with funding from a United States Department of Agriculture specialty crop grant and support from the Lake County Winery Association, the three-part seminar series is designed for Lake County's grape growers, winery owners, winemakers, tasting room managers, and marketing/hospitality directors. Series highlights include keynote presentations by wine industry experts, discussions about marketing trends specific to the Lake County appellation, marketing tools and sales techniques, and technical wine tastings with emphasis on the developing style of Lake County wines.
In November, the Commission welcomed approximately 60 Lake County winegrape growers, winemakers, winery personnel and wine industry representatives to the first of its "Momentum!" seminar series. Research climatologist Gregory V. Jones, PhD, spoke about the "Changing Climate of the North Coast" and outlined influences on the winegrowing regions including Lake County. During the first seminar, a panel of seven winemakers, viticulturists and vineyard managers, led attendees through a technical tasting session of red and white varietals from Lake County's sub-appellations.
• Event Organizer:
Lake County Winegrape Commission
275 S. Main St Lakeport, CA
• Website: www.lakecountywinegrape.org/momentum
• Available languages: