How to Find the Right Publicist and Make the Most of the PR Experience
Rohnert Park, CA
Registration Deadline: Dec 13, 2013
Event Type: Seminars and Classes
Description: How do you select the correct PR person (in-house, an individual, or an agency)? What they can expect out of the relationship? What will be the time frame and how much will it cost? We will discuss backgrounds on different types of PR agencies and their services (events to press releases etc.), and will hear from a panel of producers and publicists talking about their experiences getting coverage and exposure for wineries.
Instructor: Liza B. Zimmerman
Credit: 4 hours CEU
Liza Zimmerman is the principal of the wine education and consulting firm Liza the Wine Chick. She is also editor-at-large of Cheers-a national magazine covering the restaurant, bar and hotel business. Liza has been writing and educating about wine and food for close to 20 years, and has published hundreds of stories in the such magazines such as Wine Spectator, Wine Enthusiast, Market Watch, Wine & Spirits and The Magazine of La Cucina Italiana. Her wine marketing column has been featured in Wine Business Monthly since she moved to the Bay Area in 2006, and was expressly created to utilize her wine industry expertise and contacts. She also writes for the Examiner, Where SF, and Decanter, among other outlets. She regularly conducts wine education programs with companies such as Microsoft and Wells Fargo and has judged a variety of wine and spirits competitions.
1 mtg: F, Dec 13, 1-5pm
Schulz Information Center 1121
BUS 800; #4095; 4 hours CEU; $180