How to Build a Profitable Wine Club
Rohnert Park, CA
Registration Deadline: Dec 6, 2013
Event Type: Seminars and Classes
Description: Over the last few years, wine clubs have emerged as an effective tool to connect with consumers and a strong profit center for many wineries. With the proliferation of wine clubs and a soft economy, it is becoming harder to attract and retain members.
How to Build a Profitable Wine Club delves into the strategies and tactics of connecting members and potential members with wine clubs--from promoting and selling wine club memberships through the web, e-newsletters, and the tasting room, to value-adds that connect and retain members. Session to include:
Positioning the wine club in the minds of consumers
Value-adds--what wine club customers really want
Sales strategies to bring in new members
Differentiation--making a wine club stand out
Instructor: Elizabeth Slater
Credit: 4 hours CEU
Elizabeth Slater is a marketing savant, internationally recognized within the wine industry as a seminar and workshop leader, speaker, and trainer. Specializing in all facets of direct marketing, her seminars, presented with humor and enthusiasm, are jammed with innovative, useful, and easy to implement concepts and information. Through her company, In Short Direct Marketing, Elizabeth works with wineries of all sizes as well as winery and state associations. While consulting on all facets of creating and implementing marketing, sales, and public relations programs and strategies, her focus is primarily aimed at marketing wines directly to consumers.
Elizabeth's career in marketing, advertising, and sales has spanned a number of diverse industries and provided her with an extensive breadth of knowledge and experience. In addition to training, she teaches classes in wine marketing at Santa Rosa Junior College, is a regular marketing columnist for Vineyard & Winery Management magazine, and recently, with a partner, founded the Wine Industry Network (wineindustrynetwork.com), a business-to-business Internet marketplace, connecting buyers and suppliers in the wine industry.
1 mtg: F, Dec 6, 8am-12pm
Schulz Information Center 1121
BUS 800; #4091; 4 hours CEU; $180