Introduction to Tasting Room Management
Rohnert Park, CA
Registration Deadline: Dec 5, 2013
Event Type: Seminars and Classes
Description: A properly functioning tasting room is a key component to a winery's success. Whether you're currently a winery owner seeking to optimize sales and profitability, or a member of the tasting room staff looking to advance into management, this course will provide you with a review of the key components to meet those goals. The class will focus on physical facilities management, inventory control, employment and compensation issues, wine education and salesmanship training, promotion, and merchandising.
Jil Child, Sommelier and Wine Educator, has worked in tasting room environments for the past 13 years. Her employers include Kendall-Jackson Wine Estates, Alexander Valley Vineyards, and Paradise Ridge Winery. Jil is a Sonoma State University Wine Business Alumni and also holds a B.A. Degree in Economics. She is currently working towards her designation as a Master of Wine and is co-owner of a high-end wine travel company--Wine Tours of The World. Jil will be joined by several local, successful tasting room mangers who will share their considerable knowledge and experience with the class.