Innovative Wine Marketing and Brand Momentum
Rohnert Park, CA
Registration Deadline: Nov 14, 2013
Event Type: Seminars and Classes
Description: What makes one brand more successful and dynamic than another? Why does a consumer reach for a specific bottle of wine on an overcrowded shelf? The look, the feel, the appeal--what is the secret of creating clear, concise, and authentic branding to achieve consumer loyalty? Increased worldwide competition offers consumers more choices than ever before. Learn how to differentiate your brand and build momentum. As business expands and changes, learn effective ways to introduce new practices, launch new products, and explore new markets. The wine industry is coming of age with increased awareness of responsible farming practices, good neighbor policies, and sustainable communities. In this four hour class, we will discuss how to: shape a strategic plan and corresponding company goals; create a unique and consistent image; package the story; and ultimately launch the brand with a vibrant blend of traditional and social media communication.
Marie Gewirtz's career in marketing, brand development and public relations in the specialty food and wine industries has spanned more than three decades and as many continents. Her namesake-marketing firm passionately advocates sustainability as a way of life for current and future generations by promoting organizations with a commitment to land stewardship, economic viability, education, and community involvement. Marie's forte lies in guiding clients in identifying authentic themes that set them apart, and developing innovative outreach strategies that resonate with media, trade, and consumers. Marie has taught marketing and communications at Santa Rosa Junior College since 1990 and serves on the Sonoma County Harvest Fair Board becoming president in 2011.