Practical Strategies to Increase e-Commerce
Rohnert Park, CA
Registration Deadline: Nov 8, 2013
Event Type: Seminars and Classes
Description: Interested in taking your Direct to Consumer function to a higher level by tapping into the growing wine e-Commerce channel? If so, this engaging hands-on session is perfect for you and other employees in your winery involved in online DTC tasks.
Email Marketing: Beyond the Basics
Understand how to get more exposure for your winery website through advanced SEO (Search Engine Optimization) and SEM (Search Engine Marketing).
How to test and optimize the design of your website to increase the user experience and ecommerce sales
Google Analytics Intro & User Training
Social media that actually boosts your website traffic
Leave with solid ideas on how to increase your online wine sales
Nyk King is a graduate of the SSU Wine Business program with five years of experience in the wine industry, including four years in Direct to Consumer and E-Commerce. He is the Direct to Consumer Marketing Manager at Terlato Wine Group. Nyk also manages email marketing, website content, and design for Alderbrook Winery, Rutherford Hill Winery, Chimney Rock Winery, Sanford Winery, Terlato Family Vineyards, Uncorked.com, Bon Appetit Wine Shop, and Jack Nicklaus Wines, and is currently managing the redesign and launch for each brand's website. He has also worked at Chateau Montelena Winery, where he was responsible for all content on the website, the webstore, and web sales and doubled the ecommerce sales in his first year through email marketing, increased website traffic through SEO & SEM, and optimizing the websites design.
Nyk also holds certifications in: Online Wine Professional (The Wise Academy); Website Optimizer: Landing Page Testing (Webshare: Seminars for Success); Google Analytics: Intro & User Training (Webshare: Seminars for Success Google Analytics); and Advanced Topics & Implementation (Webshare: Seminars for Success).
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