Registration Deadline: Apr 10, 2013

Event Type: Seminars and Classes

Description: What makes one brand more successful and dynamic than another? Why does a consumer reach for a specific bottle of wine on an overcrowded shelf? The look, the feel, the appeal--what is the secret of creating clear, concise, and authentic branding to achieve consumer loyalty? Increased worldwide competition offers consumers more choices than ever before. Learn how to differentiate your brand and build momentum. As business expands and changes, learn effective ways to introduce new practices, launch new products, and explore new markets. The wine industry is coming of age with increased awareness of responsible farming practices, good neighbor policies, and sustainable communities. In this four hour class, we will discuss how to: shape a strategic plan and corresponding company goals; create a unique and consistent image; package the story; and ultimately launch the brand with a vibrant blend of traditional and social media communication.

Instructor: Marie Gewirtz
Credit: 4 hours CEU
Fee: $150

• Event Organizer: Sonoma State University- Wine Business Institute
• Venue: Sonoma State University Campus
• Address: 1801 East Cotati Ave.   Rohnert Park, CA   94928
• Time: 8 am
• Website: www.ssuexed.com/course.php?id=2168&sem=1&year=2013
• Phone: (707) 664-3347
• Email:
• Cost: $150
• Available languages: English