Registration Deadline: Feb 20, 2013

Event Type: Seminars and Classes

Description: Over the last few years, wine clubs have emerged as an effective tool to connect with consumers and a strong profit center for many wineries. With the proliferation of wine clubs and a soft economy it is becoming harder to attract and retain members.

Building a Profitable Wine Club delves into the strategies and tactics of connecting members and potential members with wine clubs--from promoting and selling wine club memberships through the web, e-newsletters, and the tasting room, to value-adds that connect and retain members. Session to include:
•Positioning the wine club in the minds of consumers
•Value-adds--what wine club customers really want
•Sales strategies to bring in new members
•Differentiation--making a wine club stand out

Instructor: Elizabeth Slater
Credit: 4 hours CEU
Fee: $150

• Event Organizer: Sonoma State University- Wine Business Institute
• Venue: Sonoma State University Campus
• Address: 1801 East Cotati Ave   Rohnert Park, CA   94928
• Time: 1 pm
• Website: www.ssuexed.com/course.php?id=1086&sem=1&year=2013
• Phone: (707) 664-3347
• Email:
• Cost: $150
• Available languages: English