Registration Deadline: Dec 5, 2012

Event Type: Seminars and Classes

Description: Marketing is a blend of science and art, but most wineries make certain fundamental mistakes that doom them to an endless battle to sell a few more cases. Paul Wagner will identify the key elements of marketing that are overlooked by 95 percent of the wineries in the marketplace today, and suggest very specific steps to solve the problem. From there, the course will cover a series of marketing and sales tactics that build on this foundation and create a focused and successful marketing plan for any small winery, with special attention to direct sales and tasting room activities.

Instructor: Paul Wagner
Credit: 4 hours CEU
Fee: $150

• Event Organizer: Sonoma State University-Wine Business Institute
• Venue: Sonoma State University Campus
• Address: 1801 East Cotati Ave.   Rohnert Park, CA   94928
• Time: 8 am
• Website: www.ssuexed.com/course.php?id=933&sem=3&year=2012
• Phone: (707) 664-3347
• Email:
• Cost: $150
• Available languages: English