Registration Deadline: Nov 14, 2012

Event Type: Seminars and Classes

Description: The most important element of direct marketing--yes, even more important than the wine--is connecting potential and current customers with your brand, your business, and your products. A key facet of connection is your story.
•Learn how to tell a compelling story that differentiates you from other wineries
•Develop a unique selling proposition for your wines and your winery

Discover these and other methods of connection in an interactive and enthusiastic workshop that will increase direct sales through your tasting room, newsletters, wine clubs, and other direct marketing strategies.


Instructor: Elizabeth Slater
Credit: 4 hours CEU
Fee: $150

• Event Organizer: Sonoma State University-Wine Business Institute
• Venue: Sonoma State Campus
• Address: 1801 East Cotati Ave.   Rohnert Park, CA   94928
• Time: 1 pm
• Website: www.ssuexed.com/course.php?id=1862&sem=3&year=2012
• Phone: (707) 664-3347
• Email:
• Cost: $150
• Available languages: English