Registration Deadline: Oct 31, 2012

Event Type: Seminars and Classes

Description: Interested in taking your Direct to Consumer function to a higher level by tapping into the growing wine eCommerce channel? If so, this engaging hands-on session is perfect for you and other employees in your winery involved in online DTC tasks.

•Email Marketing: Beyond the Basics
•Understand how to get more exposure for your winery website through advanced SEO (Search Engine Optimization) and SEM (Search Engine Marketing).
•How to test and optimize the design of your website to increase the user experience and ecommerce sales
•Google Analytics Intro & User Training
•Social media that actually boosts your website traffic
•Leave with solid ideas on how to increase your online wine sales

Instructor: Nyk King
Credit: 4 hours CEU
Fee: $150

• Event Organizer: Sonoma State University- Wine Business Institute
• Venue: Sonoma State University Campus
• Address: 1801 E. Cotati Avenue   Rohnert Park, CA   94928
• Time: 8 am
• Website: www.ssuexed.com/course.php?id=2448&sem=3&year=2012
• Phone: (707) 664-3347
• Email:
• Cost: $150
• Available languages: English