Event Type: Seminars and Classes

Description: Learn how industry experts successfully create a brand and market wine in the United States. From market overview and brand establishment to distribution and sales, the Wine Marketing program is the only course that offers practical, hands-on knowledge for negotiating the U.S. wine market. As part of the MBA curriculum of the Organisation Internationale de La Vigne et du Vin (OIV), UC Davis Extension and the UC Davis Department of Viticulture and Enology have been coordinating this intensive program on the fundamentals of producing and marketing grapes and wine in the U.S. for more than 20 years. Learn from the American wine industry’s top speakers as they share their knowledge and insights. Presenters include winemakers, distributors, regulators and educators from the University of California.

You may take the entire two-week program, or you may attend by the week ($1,200 per week) or by the day ($300 per day). Visit our website to download a brochure with a detailed agenda.

• Event Organizer: UC Davis Extension
• Venue: UC Davis: Buehler Alumni and Visitors Center
• Address: Old Davis Rd.   Davis, CA   95616
• Time: 8: 30 am
• Website: extension.ucdavis.edu/winemaking
• Phone: (800) 752-0881
• Email:
• Cost: $2,000. Enroll in section 121VIT200
• Available languages: English