This is always a question that makes your stomach sink. Answering that you do not have any or that you can’t think of any does not reflect well on yourself. Instead, think about a professional trait that you are working on improving and what you are doing or have done to master it. "I continue to work on my public speaking skills. My former employer gradually gave me opportunities to speak to first small and then larger groups and I now am feeling more confident and enjoy speaking to mid-sized groups."

Be brief and to the point. "I bring ten years of increasing responsibility in marketing luxury wines and feel confident I can help increase sales and the bottom line. My passion is to contribute to a successful team."

The person interviewing you does not want to hear that you have always wanted to work in the wine industry. The right answer here requires research. Study the winery’s website, examine their products, learn about their history, talk with people that know something about them and apply this to your answer. The interviewer wants to hear why you are specifically interested in working for their winery, not just any winery.

You should address with confidence both your short term and long term goals. For example, "I truly hope to join a small winery with supportive owners where the team is all striving to accomplish the same goals. Long term I hope to add value and become a leader in the company."

Your answer should always be honest and reflect positively on yourself and your current/former employer. For example, "Revenue had decreased two years in a row, so my position was eliminated with my supervisor taking on my responsibilities." Or, "Although I really enjoy my work and the people I work with, I realize that I will thrive in a larger work environment where I can really specialize in cost accounting versus all encompassing accounting work."

Here is your chance to exude excitement about areas of your job that you prefer. This will reveal to the interviewer what motivates you. "I really appreciated in my last job when I was included in the debriefing and reporting on the months past activities with the VP. Seeing and contributing to the big picture became very important to me."

Here is where you must set yourself apart from the pack. What do you bring to the table that no one else does? "I bring direct experience using your existing software program and interacting with a European parent company. This will allow me to jump right in to the role to start making a difference."

Here is your chance to tout your own horn through the eyes of the person that oversaw and appraised your work. Think of your performance reviews and words shared by your boss. "My boss told me I was invaluable in closing the books in three days. She felt I was rock solid and did what it took to get the job done."

Try to always find out what the range is first so that you don’t low ball or high ball the particular opportunity. You might answer, "I am negotiable because this position and your particular company truly interest me. Have you decided on a range for this position?"

Interviewers hope to uncover your confidence level, your genuineness and your ability to think quickly in addition to if you fit their culture and the role. "Positive, supportive, cooperative and reliable" versus "Ambitious, a natural leader, engaging and productive."