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Marketing Manager

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Marketing Manager

Early Mountain Vineyards

Madison, VA

Job Description:

Marketing Manager

Job Location:
Madison, VA and +/- 30% travel

Job Category
Communications & Marketing

Type of Work:

Early Mountain Vineyards is a winery owned by Jean and Steve Case located in Madison, VA. Early Mountain Vineyards is seeking a dynamic and driven individual that is proficient in branding, marketing, public relations, event execution and strategy development. The Marketing Manager is a core contributor to the Marketing and Communications team, as well as the on-site Events team. This position will report directly to the General Manager. The Marketing Manager will have at least one direct report (Marketing Associate).

Essential duties & responsibilities include, but are not limited to, the following. Other duties may be assigned.
• Work with the Communications team to plan and execute marketing, public relations and branding objectives
• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback
• Work with the executive team to establish annual revenue goals including wine club membership acquisition and retention, event revenue and expenses
• Ensure EMV branding remains consistent across all platforms
• Oversee public relations initiatives and manage the relationship with our DC-based communications team and DC-based PR firm
• Create promotional initiatives to meet sales goals
• Procure and purchase staff uniforms, swag and EMV branded materials
• Work with the Marketing Coordinator to create any necessary marketing and promotional documents
• Develop wine club communication and wine club event strategies
• Oversee day-to-day wine club operations and quarterly wine club shipments
• Develop acquisition, retention and “win back” strategies
• Assist in wine club sales training of tasting room associates
• Target appropriate events for participation of our EMV Airstream in our key markets (Northern VA, Charlottesville, Richmond)
• Represent Early Mountain alongside other EMV team members at appropriate events within the industry (wine tastings, dinners, festivals, etc.)
• Work with the events team to plan and execute large-scale winery wide events (4x per year) and other targeted on-site events
• Familiarize and follow all laws set for farm wineries by the Virginia ABC
• Ongoing ability to work weekends as needed

Qualification Requirements
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience
Bachelors Degree in marketing, communications or a similar field
5-7 years experience in marketing, public relations, event planning and/or hospitality management
Proven track record for developing strong client relationships
Proven ability to meet or exceed forecasted revenue goals

Specific Knowledge, Skills and Abilities
Excellent verbal and written communication skills
Self-starter that can work independently and juggle multiple tasks simultaneously
Comprehensive understanding of digital media
Driven with a strong work ethic and ability to complete tasks on deadline
Passionate with desire for continuous improvement
Collaborative, team-oriented approach
Enthusiasm for and interest in learning more about the wine industry & hospitality
The ability to coordinate internal team members from different departments

Other Qualifications, Technology, Software
Knowledge of CMS platforms
Ability to learn point of sale (POS) systems specific to the wine and hospitality industry Skilled in the use of MS Word, MS PowerPoint, MS Excel
PC, Mac

Physical Demands
Ability to lift up to 35 pounds (e.g. cases of wine)

Work Environment
Versatility and flexibility (dress clothes for events; business casual clothes for most days)

Must have a valid Virginia driver’s license with a clean record and own vehicle

Send cover letter, resume and salary requirements to:
Please include “Marketing Manager” in subject line of the email submission

Additional Information:

Job Posted:
Tuesday, August 19th
Type of Work:
Full Time
Job Category:
Salary Information: