osition Title: Consumer Marketing Manager
Position Location: Rutherford, CA
The primary focus of the Consumer Marketing Manager is on Mumm Napa’s growing multi-channel business (wholesale, visitor’s center and direct-to-consumer). The day to day of the consumer marketing manager’s focus will be spent on reviewing and preparing marketing materials, implementing campaigns and seasonal programs, growing strategic sponsorships, managing the budgets…all while keeping Mumm Napa’s brand identity and strategies consistent across all 3 channels.
Responsible for adhering to all principles of Mumm Napa’s ISO, QSE Management System
Major Responsibilities / Accountabilities:
External Relationships and Agency Management
Liaison and primary point of contact with key external and agency partners, keeping partnerships on track, delivering focused and actionable feedback to maintain clear and consistent strategic brand messaging across all channels and initiatives.
Works hand in hand with BTL agency and trade marketing team in NY to create 360 programs and all flow/seasonal POS materials/tools that work across all channels.
Works in conjunction with PR/Social Media agency; manage social media content, award submissions,?media inquiries/visits, product launches, product orders for events, and other requests coordinating closely with brand director.
Coordinates content, design and the production process for all print media and collateral materials across all 3 channels. Works with brand director and agency to coordinate content for BTL/ATL/Digital initiatives. Attends press checks and manages print production.
Responsible for working with digital agency to develop website content calendar and for updating CMS driven sections of the website (products, events, winery announcements, etc.)
Ensures legal and compliance requirements for marketing initiatives and campaigns
Works with brand director, production team and agency on label changes, product launches
Marketing Program Planning
Works on the Consumer Direct Marketing calendar from planning to fulfillment
Develops innovative ways to collect customer information from visitors, events and tour clients, making sure data gathered is then used for multi-touch DTC programs.
Creates and owns "conversational" calendar by mapping out cross functional, relevant content to further connect with our consumers
Acts as social media expert on various social media platforms and liaises with social media agency
Program Effectiveness and Analytics
Prepares winery and brand marketing program recaps and reports by collecting, analyzing, and summarizing data for dissemination to management team
Analyzes data from existing programs to develop channel appropriate direct marketing retention, loyalty and sales programs. Reports on campaign and program effectiveness.
Utilizes web tracking data to identify site optimization opportunities. Oversees SEO and SEM programs.
Develops and employs new customer research/survey methods to measure customer service and product satisfaction levels for the winery and Wine Club.
Works with brand director to manage new and existing strategic partnerships (industry and outside industry), finding ways to optimize previous successful initiatives.
Liaises with partners and trade relations manager to staff various pouring events
Acts as liaison with field sales, fulfilling brand requests and general inquiries/needs
Adheres to brand and consumer direct budgets and tracks spend. Creates and processes POs, and APO program codes for invoice payment
Nature & Scope:
Reports to Mumm Napa Brand Director
Responsible for maintenance of project budgets
Education: Bachelor’s Degree in associated field, or equivalent experience. MBA preferred.
Experience / Background:
5+ years’ work experience working in a role that demonstrates solid marketing acumen, e-commerce/direct/digital understanding, the ability to multi-task, coordinate and track multiple pieces of information and process details.
Knowledge of wine and liquor laws preferred
Previous experience working individually and on a team to reach a common goal
Ability to multi-task and manage multiple projects at one time and all of the details in between.
Ability to work with accuracy and have the ability to anticipate and/or resolve issues.
Solid quantitative/analytical skills—well versed in direct marketing metrics and business performance
Ability to work self-directed, in a fast paced environment and easily adapt to changing priorities.?
Must be cool under pressure and have the ability to convey with confidence that they have the situation under control.
Sense of urgency and sound judgment – knowing when to escalate issues vs. making sound decisions in the moment.
Good phone demeanor and the ability to work cooperatively and courteously with outside vendors and internal colleagues is a must.
Must know how to logically trouble-shoot and concisely convey their solutions to given problems.
Needs to work as a true team player, rolling up their sleeves to get the job done, even if not in their immediate roles and responsibilities.
Must be a proactive, articulate, and diplomatic communicator (oral and written)
Good problem-solving/trouble-shooting skills; ability to identify issues and mobilize available resources to eliminate project bottlenecks.
Must be exceptionally detail oriented with a hyper-focus on accuracy.
Must be able to work well remotely
Must be able to lift 50 pounds.
Must be available to work night events, weekends, and travel as needed.
Must be 21 years of age
Estimate: 10% of time