January 29, 2010

Why California wines aren't selling

The biggest shift, which he and other analysts have repeatedly described in the past year, is the near-complete stagnation of wine priced more than $20. Fredrikson's data shows that buyers who once spent $20 to $30 have moved lower. The $3-to-$6 category and the $9-to-$12 category have seen the strongest growth.