Across the newsdesk this week from UC Davis:
Earlier this month, more than 80 people came together at UC Davis to participate in our inaugural Wine Packaging Strategy: Decide, Design, Impress program. Winemakers, marketers, brand managers, operations and financial executives rolled up their sleeves to collaborate around topics associated with wine packaging strategy.
Over the course of the day, participants discussed:
-How to use packaging to build an emotional connection with your audience
-How to use innovative package design to reach new markets
-Whether using qualitative or quantitative research makes a difference in packaging decisions
-Updates on the latest closure technology
-How to make sustainability a priority without “greenwashing” your product