Chilean winery Castillo de Molina, from Viña San Pedro, has been inviting its customers to enjoy “Here and Now” with their successful "Cell Parking" campaign in Medellín, where customers have widely accepted the practice of keeping cell phones in lockers in restaurants, for an entire evening of total disconnection.
The objective of "Cell Parking" is to make you enjoy, and delight little things in life. We're surrounded by the distraction of cell phones that distance us from important moments we don't realize we're missing. This campaign promoting total cell phone disconnection has become a sensation in the finest Colombian restaurants such as Ferro and Bruno.
Inspired by its great reception in Medellín, this new experience will be replicated in the Colombia's capital Bogotá, where enthusiasm is evident on social networks: The campaign has 6,120 "shares" and 21, 353 "likes."
Is this an idea we should bring into the United States?