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May 5, 2014 | 2:25 PM

“The high attrition rates make me wonder if wine clubs are overly focused on adding new members and not devoting enough time or resources to holding on to, and enhancing existing memberships so as to attract second sales.”
-Rob McMillan, founder, Silicon Valley Bank Wine Division EVP

From the article "2014 WBM/SVB Tasting Room Survey Report," page 42 in the May 2014 issue of WBM. Click here to subscribe to WBM.

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